In today’s world of in-your-face advertising and unfulfilled promises of brands decreeing they’ve achieved world peace, it’s no small wonder you’re often left dazed and confused on how to be a cruelty-free beauty buyer. To help you ensure your conscience remains unsullied, we’ve created a list of 10 beauty companies that are animal-friendly. Each and every one of the following companies can be found on PETA’s list of brands that don’t test on animals. Read on in order to live up to your promise to protect the bunnies and puppies of the world!
1. C.O. Bigelow
The makers of your favourite lip salve that comes in their classic round tin, this company knows how to make your lips super-soft without having to test it on the pout of some helpless creature. Aside from their lauded Rose Salve, C.O. Bigelow offers everything from soaps to hair care to perfumed oils, meaning your entire beauty routine can be accomplished using cruelty-free products! They’re touted as “the oldest apothecary in America,” so you know they’ve gotta be good.
2. Physician’s Formula
This hypoallergenic product line is great for those with sensitive skin and a sensitive heart. Originally started by a doctor who wanted to create beauty products for his wife who suffered from very delicate skin, Physician’s Formula maintains this compassionate mindset 70 years after its inception. Try their Mineral Wear line, organic mascaras, or anti-aging products, to name a few.
3. Crabtree & Evelyn
Named after 17th Century Englishman, John Evelyn, one of the first naturalists and conservationists, it comes as no surprise that this brand remains dedicated to natural products and cruelty-free practices. The English company that calls to mind ordered gardens and fresh orchards offers you animal-lovers soothing lotions, men’s shave creams, Birchwood hand brushes, and much, much more!
This bold brand isn’t afraid to dip into the latest colours and trends when it comes to makeup. Nor are they afraid to shirk traditional practices of animal testing when it comes to developing safe and effective products. Gosh, a Denmark-based company, though relatively new on the North American scene, has been offering the latest beauty technologies in Europe since the 1950s. Popular picks are their vibrant Effect Powder, their Velvet Touch lipstick, and their line of Cover Me Up Mousses.
5. Josie Maran
The motto of Josie Maran’s cosmetic company is simple: “Luxury with a Conscience.” If you take a quick gander of their website, this sense of conscience extends to everything from cruelty-free products to eco-friendly production practices and packaging to natural, organic ingredients. As the former model and now-entrepreneur says, “It just takes a question: Can we do this better?” And that’s exactly what they’ve done. They’re leading the charge on creating good-for-you, good-for-others, good-for-the-earth makeup. Check out their celebrated Argan Oil products if you want something really mind-blowing!
You know this place is just around the corner by the lovely scents that waft to your nose as you’re walking the lengths of the mall. What’s even more pleasing to your senses is that they’ve been against animal testing for over 30 years! LUSH gives it their all to fight animal-testing in their approach to vegetarian, natural soaps and cosmetics. What’s more, with over 50% of their products being packaging-free, they’re also hugely into environmentalism. Who can’t love a company that touts its name is partly derived from a reference to drunken ladies?
7. Paul Mitchell
This salon-quality line without the salon prices is known around the world for its amazing effects on your hair. But they should also be known for their cruelty-free practices. They claim to be “the first professional beauty company to stand up against animal testing” and make it a prerogative to be gentle on both their customers and the planet. So whether you purchase something from their endless line of haircare products or hair tools (or even from their line of pet products), you know you’re doing good by animals and Mother Earth.
8. Bonne Bell
Your go-to product for basics since childhood, Bonne Bell is great when you need something fun and flirty! A favourite of kids, teens, and beyond is Bonne Bell’s line of Lip Smacker lip balms (Dr. Pepper, anyone?). And besides grabbing this product for nostalgic purposes, it should be on your list because of its approach to shunning animal-testing. PETA-approved, kid-approved, and happiness-approved. Just try not to eat the tube, regardless of its mouth-watering scent.
9. Yes to
If Yes to wasn’t on this list, we don’t know what we’d do. Thankfully, we don’t have to feel adrift. Say “yes” to carrots, cucumbers, blueberries, tomatoes, and grapefruit and you’ll be saying “yes” to a brand that doesn’t test on animals. Their cruelty-free approach goes hand-in-hand with their organic, natural practices, so say “yes” to moisturizers, sunscreens, cleansers, and more!
A Sephora favourite, tarte offers eco-friendly beauty products for those looking for non-animal-tested makeup and skincare products. Developed in the late-90s in New York, this company’s uncomplicated approach to natural cosmetics means that they’re PETA-approved and conscience-approved! Try their award-winning line of Amazonian Clay products and keep the good vibes going!
For a complete list of PETA-approved cosmetics companies, check out: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx