HOLIDAY SHOPPING: typically, this activity boosts the American economy between the months of October and December. Most consumers don’t know the length in which store owners go to get their business. They just focus on finding that special gift for a relative or friend.
10 fun facts about holiday shopping:
- The average holiday shopper spends over one hundred dollars on items for him or her self while out shopping.
- On Black Friday, most ‘door buster deals’ are in very limited supplies. Each store has less than ten of the products available for sale. Door buster deals are merely a way to lure customers into a store.
- What makes a customer leave a store even if interested in making a purchase? According to studies by retailers, the answer is the ‘butt brush”, a term describing the invasion of a customer’s personal space.
- On average, a holiday shopper makes five trips to the mall before obtaining all of his or her gifts for the holiday season.
- Do you get a ‘rush’ from shopping? Research indicates this activity can flood the pleasure zone of the brain with the chemical dopamine. As a result, you feel ‘high’ like a drug addict does after ingesting an illegal substance.
- E-mails are another way stores increase their sales. The more a person browses through these types of e-mails, the more likely he or she will buy.
- The online equivalent to Black Friday is Cyber Monday. On this day, online retailers have special sales. In 2012, 1.465 billion was spent by consumers during Cyber Monday.
- Around six percent of U.S. shoppers have an addiction to shopping or compulsive buying. Neither of the sexes – male or female – are more likely to develop this problem.
- In order to push more products, store owners put up a 50% off signs. Why? It draws in customers who may or may not know the original price of an item or if they are really getting a good discount.
- Many people are last minute holiday shoppers. Between Dec. 15 and Dec. 24, 40% of the entire holiday season sales are made.
Surprised? These 10 fun facts about holiday shopping reveal the intricacies of this activity. Retailers know how to get people in the door, what happens after that is up to the consumer.
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Sources:
(1) http://facts.randomhistory.com/holiday-shopping-facts.html
(2) http://www.searchenginejournal.com/cybermonday-2012-breaks-sales-records/53386/
