The Millennial generation is the largest in history after the Baby Boomers, and they’re the most connected, tech-savvy consumers yet. Now that the oldest Millennials are reaching the age where they’re having children and buying homes, they are poised to transform the world of real estate.
As a realtor, you must be able to build meaningful relationships with young Millennial families. Here are a few guidelines to help deepen your impact with clients from this generation.
1. Understand Their Children
When a young family is shopping for a home, their children are often the motivating factor. Millennial parents are passionate about providing their kids every opportunity to thrive; they want a top-tier school system with great extracurricular activities. They want their kids to have a peer group of extraordinary children they fit in with, along with easy access to neighborhood parks and other places their children can play.
Because young parents want all of this, the opinions of their children matter almost as much as their own. Make sure you listen when the kids share, and communicate the benefits for the whole family to show your clients you have their best interests at heart.
2. Use Social Media to Spark Interest
Through social media, you can establish yourself as a trustworthy ally and expert. But be smart about what you share. For example, if you post a 10-minute video that showcases every inch of a property, a potential buyer might see something he doesn’t automatically love. He’ll never come see the house.
Post beautiful photos of the home instead. A few great photos are just enough to capture the interest of buyers and get them to visit the property. When they visit in person, a young family may discover something they love outside of their stated parameters.
3. Let the Community Speak for Itself on Video
Millennials are acutely aware that buying a house is an investment in a community. Therefore, they want to be sure that its future is a bright one. Take a camera and show them a community that’s thriving!
You can videotape yourself showcasing the neighborhood, or let members of the community speak directly to your clients. Every town has elected officials who love to talk about their community. Interview them on camera. Interview the police about neighborhood safety. Interview the high school football coach and drama teacher. Interview business owners, neighbors, and bus drivers. There are few things more inspiring than a community that’s proud of itself.
As you do these interviews, you’ll also be building a local network of allies. Everyone you film will remember you, which will boost your credibility and increase your chances of referrals.
Young Families Are Future Buyers
Millennials are well-networked and have tremendous purchasing power. Homeownership is important to them, and despite the challenges of student debt, studies show they are undeterred by the recent recession. Investing in your younger clients is an investment in your business.