I used to sell Mary Kay Cosmetics back in 2008-2009, and the experience was extremely memorable for me. I learned more about sales and customer service during that job than I did with any other company I worked for. Because of that, I am now considering selling those fabulous items again for extra income.
I am excited about selling these cosmetics for the second time, and I have a few helpful tips for the MK consultants out there that are brand new to the company. I learned so much when I worked for MK and I would like to pass some tips along to you. Many of these tips also came from what I learned from other jobs that I had in sales and marketing. I specifically chose to share those particular tips that will benefit you as a MK beauty consultant. Let’s get started…
1. Believe in the product. You will naturally become a better salesperson when you have confidence in the product you’re selling. Be enthusiastic about the products (but not to the point where you seem overly excited) so that it will help you to relax as you’re selling the products. Also be prepared for your sales encounters by reviewing the products you will be selling and bringing any sales/marketing tools that you may need to help close the sale.
2. Use social media. Use Facebook, LinkedIn, Twitter and other social networking sites to help spread the word about your new business. In order to be successful with MK, you will need to have a solid customer base. Start with people you know like neighbors, co workers, school mates, etc. Then start reaching out to those you may not know so well through online encounters and skincare classes and parties.
3. Emphasize the quality of the product. Mary Kay makes great products, but they are not cheap. Some may be reluctant to buy the products because of the price, so it is your responsibility to show them that the product is worth the money. You can let them test the product themselves or you can have a personal testimonial. Use the products yourself, and talk about what it’s done for you. Also, tell them about other customers that used the products and how it benefited them.
4. Have parties and skincare classes. Mary Kay instructs that the independent beauty consultants conduct skincare classes. This is when you gather 4 or more women together and allow them to use MK skincare. You can also have parties where skincare and color cosmetics will be used and demonstrated. Invite nearly as twice as many as you will expect to come since some of them won’t show up. But make sure you have enough items for everyone just in case more people show up than expected. Review each product beforehand just in case anyone has any questions and always collect orders at the end of each party.
5. Find several hostesses for more parties. Ask your customers and party guests if they would like to be a hostess for a MK party or skincare class. If they do, tell them what’s in it for them. MK provides discount programs and free gifts for your customers that want to be hostesses.
Lastly, I want to tell you to hold off on being a sales director for a few months. A sales director is someone that recruits other beauty consultants into the business. This particular piece of advice may be contrary to what your own sales director has told you, but I do believe that a MK consultant must know enough about the business, the product, and have some success of her own before she begins recruiting others. It is the sales director’s job to train her recruits, and you won’t be able to do that properly if you don’t know much about the business yourself. So give yourself time to learn the ropes of MK, and then you’ll be ready for anything. Good luck on your MK business.