Email marketing is one of the most preferred internet marketing mediums for online business. If used efficiently, it can be a cost-effective tool to promote your brand. But, if you do not know how to maximise its potential, use these tips.
Just follow these important ideas and make your email marketing campaign more effective:
Have a Subject Line
The rule of the thumb for an effectual email marketing campaign is to have a subject line that will grab the attention of readers. Think of a headline or a newspaper advertisement while writing the subject line. If it catches reader’s attention, he will read more. Offer your reader an inviting and provocative headline, but make sure you avoid terms like ‘Offer’, or ‘Free’, that may be picked by spam filter. A good subject line is always short and sweet, adding to the interest of the reader.
Sound More Personal
Use a template where you can insert customer’s name and use informal opening, such as ‘Hi’ and ‘Hello’. It is always important to communicate, as if you are directly in conversation with the reader. You want to be perceived as their friend, who actually cares for them. And, an easy trick to do this is a personalised email marketing campaign. It not only helps you increase click through rates but improves open rates too.
Easy to Read Content
If a reader opens your email because of your interesting subject line, then you need to keep their interest. Go for short paragraphs with appropriate bullet points so that people can easily scan through your content. Use short, easy to understand sentences that lead to action. Decide what you want the reader to do after they read your email. It can be anything like visiting your website or a Facebook page. It is not necessary everyone who reads the email will continue, but at least it gives you a chance to share.
Easy to Follow Links
The key purpose of an email campaign is to encourage people to click on a link that leads to your landing or sales page. Thus, it becomes extremely important that links you mention in the content give readers an opportunity to click on them. Make sure you use texts that compel people to click, rather than just telling them ‘click here’.
Have an Unsubscribe Option
All your emails should be friendly and offer relevant information to the user. No one likes to buy anything from a pushy salesperson. So, if a customer or a reader decides not to receive any emails from you, allow him to unsubscribe. If you do not provide an unsubscribe option, they may start reporting it as spam, causing you a problem in future. In addition to an unsubscribe option, make sure you have your company logo, Facebook or Twitter accounts, and a link to your own website in the email.
Email marketing is certainly one way of promoting your brand in the online market. If you want to make it more effective, then follow these tried and tested ideas.
