If you are thinking of starting a small business, this is the guide for you. This article features 5 tips that you can use as you embark on your journey to owning a small business. Let’s jump right into it…
#1 Do your research. There are tons of websites (such as www.entrepreneur.com) that has free information on how to start a small business. These websites provide in depth information about business in general. But what’s special about Entrepreneur.com is that they give lots of information on any particular business that you may need to know about. Just type “tips on how to start a ____ business” and tons of articles will appear. Always do some research on your particular kind of business so you can know who your competitors and potential customers are.
#2 Define your brand. Defining your brand is the process of deciding what you want your business to represent. Think of your company values and what you want people to feel when they think of your business. All of these things define your brand. You can put this information in a mission statement. Read on about how to write one here: How to Write a Mission Statement.
#3 Find potential customers. In order to keep a business alive, you must have customers. Potential customers can be everywhere so prepare to do some marketing everywhere you go. Pass out business cards to help spread the word about your business. You should also work on your people skills. These potential customers must feel that they can trust your business, so never underestimate the power of building relationships. Read Networking Your Small Business: 5 Ways to Spread the Word About Your Business for more information.
#4 Move on from rejection. This one was a very hard one for me, but you have to learn how to overcome the word “no”. Don’t let it discourage you. Someone will say yes to your business, you just have to hang in there long enough. In business, you have to have a backbone of steel in order to properly build your business. Just hang in there.
#5 Don’t hard sell. When a customer buys a product that they didn’t want, but you forced it on them anyway, they will resent you for it. If you are going to sell a product, you might as well sell them something they really want. When you do this, the customer will find that you are pleasant to deal with, and they won’t feel like you’re taking advantage of them. This helps build strong relationships with your customer.
Lastly, you must be willing to work long and hard. You have to have enough will power to keep trying even if you are struggling. You can’t be the type of person that gives up easily. You have to keep pressing on and putting forth more and more effort. You may find that business may or may not be for you, but don’t let your business fail simply because you didn’t try hard enough.
Hopefully these tips will be helpful for you to make a great start. Good luck on your new business!