I love marketing. I enjoy it because it’s all about reaching out to people. Think about it. What could be more interesting than that? Understanding people, and what drives them to behave the way they do, is the essence of effective marketing.
Everything moves fast when you’re a Marketing professional.
Whatever your teacher taught you back in college no longer applies. If you’re looking for an answer in marketing and need some help, I promise you won’t find it in a school textbook. Effective marketing isn’t about searching for the answer, it’s all about creating the answer. For instance, social media wasn’t taught in school until recently. However, we all know social media has been around us for years. Nobody taught marketers how to use social media effectively, they all had to figure it out on their own. If you’re a marketing professional, that’s your future. You’ll have to spend time constantly figuring out how marketing works.
Marketing is more than catchy images and viral videos.
A good marketing campaign focuses on creating content that benefits your target audience. You can’t spend your entire marketing career thinking of humorous videos for the sake of attracting attention to your brand. You have to be prepared to think critically and you have to learn to analyze the needs of your audience. You’ll want to ask yourself a lot of questions. What do they want? How can your business best serve them? If you can answer one of these questions correctly, then your content will automatically become viral.
Besides building a brand and creating awareness, marketing is about making money.
The marketing department works closely with the sales team for revenue. In order do your job right, the two must work together. You need to think about both marketing and sales. Everything you do should benefit your company in the long run. The benefit is very simple and that’s revenue. Make sure you’re gaining a return on investment. Make sure your work fits into a sales cycle. Everything you do needs to have a monetary value.
Marketing doesn’t have to be shady.
Sometimes there’s a negative connotation surrounded the term “marketer.” Don’t lose your morals and ethics when you enter the marketing field, they have to be omnipresent in your professional career. It is very possible to create marketing that people actually enjoy.
Marketing is more than big brands and agencies.
Of course, you can work at an agency. You could even work for a big brand like Coca-Cola or Nike. But there are also many more options. I know you’re accustomed to hearing about the successful campaigns big brands have accomplished, but it doesn’t mean those are the only marketing jobs available. Marketing is needed everywhere, so don’t limit yourself to only big name companies.