In business, it is important for business owners to have loyalty from their customers. Getting the first sale is good, but getting them to come back for more time and time again is what creates the business.
This article is going to outline 5 ways that you can gain customer loyalty. Some of these may already be practiced in your business, but hopefully you will find a couple that you aren’t doing, and apply them to your business. Let’s get started…
1. You must give great customer service. This one may be a no-brainer, but customers will frequent a business that serves them well even if the product isn’t the best in town. Good customer service makes the value of your business go up in the eyes of the customer. However, this doesn’t mean that good customer service can substitute for a crappy product. You still have to sell them something of value. It’s just that the good customer service makes them fall in love with your business even more. It’s what gains the loyalty.
2. Give coupons. A coupon is simply an incentive to come back and try more products/services. When a customer has a coupon, it entices them to use it. Especially if the product or service that you are selling are a bit on the pricey side. A coupon is their ticket to savings, so they will want to use it. However, if the discount isn’t significant enough, they may not find it useful. A discount of 15% is always a good place to start.
3. Have a reasonably priced product of quality. Even when a product is cheap in price and quality, customers still seem to get upset if the item doesn’t last long or work correctly. I’ve seen people return items to the $1 store. People have no tolerance for low quality products–even when it only costs them $1. This is why you should make products of quality and perform quality work through your services. In addition to that, give your services a price that is reasonable. Anything to high would be viewed as a rip off and something too low could be viewed as invaluable.
4. Don’t slam your competitors in front of customers. When you speak ill of your competitors, it may make you look a little bitter. It is always a better option to speak well of your business rather than to speak ill of someone else. Competitor bashing (in public, that is) is just not good for your image. Keep the bashing in private.
5. Have a friendly environment. If there is tension in the air, your customers will be able to feel it. You, your employees, and your customers should be like one big family. You all should feed off each others positive energy. However, if someone brings negative energy in the business, the customers will be able to tell because it will effect the other employees, then those employees will bring the negativity to the customers! It’s a snowball effect. If you have a bad apple in the bunch, teach them to get their act together or they may have to leave the company. A positive working environment is essential to business success.
These are a few ways that you can gain some customer loyalty. If they all are practiced regularly, you should see a great difference in your business in a matter of months. I personally have practiced each tip while working in retail, and it worked like a charm. For more tips, you can check out 15 Tips for Improving Customer Loyalty | Entrepreneur.com . I hope these tips help you to improve your business in some way. Good luck on your business endeavors!