I recently came across a new company called WindThemUp.com that sells guitar strings in bulk for a really awesome low price. Wind Them Up has a really simple concept, you order guitar strings, you choose how many guitar strings you want, they ship the strings to your door every month and bill your credit card. At anytime you can cancel your subscription if you don’t want them to charge you or send you more guitar strings.
I calculated the cost of guitar strings from places like Guitar Center and Musician’s friend and then compared them to the prices of Wind them Up to see if customers would actually save money.
Now at first glance you may not see the savings because it kind of evens out the same with the smaller guitar string bundle packs, but if you look at the big bundle of strings you can see how you get a better deal. Here, let me show you.
Saving money with Wind Them Up
Here I use the GHS Boomers (.10s) as an example-
Cost of Musician’s friend: $3.95 USD (MSRP is usually $9.75) .
If you were to buy 8 packs that would be about $31.60.
If your were to buy 8 packs of strings every month for one YEAR it will cost you somewhere around $379 USD.
If you were to buy the bundled 10 pack of guitar strings at Musician’s friend it will cost you about $38.99.
Cost of Wind Them Up: 2 pack of strings= $8 USD a month (with shipping it might come out to about $10.45).
5 packs of strings= $16 USD a month (with shipping it might come out to about: $19.45).
8 packs of strings= $28 USD a month with FREE SHIPPING.
For 8 packs a month the cost a year comes out to about $336 USD.
Total Savings for 8 packs: About $43 USD.
How Wind Them Up came about- Talking with Founder Justin Nipper
For some people saving $43 bucks doesn’t sound like much, but not everyone has money to burn so most will appreciate the extra yearly savings that Wind them up has to offer. Wind them up says that they have no contracts, and at any time you can easily pause your account or cancel your orders altogether.
I had an email conversation with the founder of Wind them up- Justin Nipper, and asked him a few questions about what inspired him to create the company. Here is what he had to say-
Me: “From the looks of it , the lowest price is $8 USD a month for 2 sets of guitar strings, and the highest is $28 a month for 8 sets of strings with free shipping?”
Justin: “You read it right. We try to create some very fair prices”.
Me: “I have two questions-
1. Would you consider adding alternate payment methods such as Paypal?
2. Would you consider adding Classical guitar strings and Steel string Acoustic guitar string sets?
I think customers would like that.”
Justin: ” 1. We don’t have a PayPal option right now as the programming for reoccurring payments is difficult to work with PayPal. Maybe in the future?
2. We had to start small. We can get just about anything someone wants. We added a piece at the bottom requesting people to email us with questions. [We] Also added this “We can help you bundle up different strings (for acoustic and bass too!)”
I then asked Justine if Wind Them Up would update the site and add a members area for easy access and status updates, this was his reply.
Justin: “We’ll be changing the site and allowing for a member section for customers to easily login, update their info and their plans. That requires a lot of time. We wanted to put something up for people to ask.”
I was curious about how Wind Them Up came about, so I asked how the company got started, who helped found the company, and when Wind Them Up became an actual company. I also asked Justin if he could share what inspired him to make this company and how he came up with the concept.
Justin replied: “I’ve played music for a while. I’ve always hated having an emergency that required me to replace my strings, either because I broke one, or I had a last minute request to play somewhere and I didn’t have an extra pack. Then, I would have to run to the local music store to go buy some. Unfortunately, the local music store is big box (I prefer small local business), and it’s a 45-minute drive. I decided to try and offer strings online at a subscription basis so you wouldn’t have to worry about ever running out.
All you do is pick a level that makes sense for the amount of playing that you do.
We make the subscription easy. We’re not worried about making millions, honestly, the markup isn’t great on strings. We are more concerned with having an amazing experience and making it just a tad bit easier to play music and not having to worrying about the quality of tone. With that said, if you have a subscription, you can cancel, pause, upgrade/downgrade whenever. We’ll work it all out. Just send us an email, we’ll answer pretty quickly.
I’m the only owner, but I have two other friends who are musicians that help me out. I started the company in Florida in June of 2013. We didn’t do too much. I didn’t push it very hard. I launched the site at the end of September because I was super aggravated with my experience of traveling and buying strings. Mostly because of the convenience factor. That’s when I pushed the business harder and decided to move forward with the idea.”
If you live in an area where you don’t have a local music store close by, or your music store has limited or very expensive guitar strings, I recommend you check out the Wind Them Up website to have them ship the guitar strings straight to your door.
If you would like to learn more about Wind Them Up or you have questions about their company, please visit their official website at: https://windthemup.com.
Have you used Wind Them Up to buy guitar strings? Comment below and share your thoughts!