Before we get started, I’d like to share with you a few reasons of why I am qualified to make an informed opinion on All-Nutrient hair color, and the 4 caveats that warranted this review.
I have been a Hair Stylist for 13+ years, both in Europe and now, the United States. I am certified through the American Board of Certified Haircolorists, and have trained with the best of the best in the salon industry like, Laurent Dufourg and Tabatha Coffey.
During my month with All-Nutrient these are my 4 major qualms with the line:
- Terrible Grey Coverage
- Misleading Ingredient Claims
- Degrading Staff & Support
- Blatant Salon Diversion
Terrible Grey Coverage
As artists, it’s always fun when we are able to get behind the chair and play with creative fashion colors and give fun, gamine hair cuts, but the majority of us, we need a color line that can cover grey – it’s an essential part of our business.
All-Nutrient hair color was unable to cover grey on the majority of my clients, their hair ranged from 30-100% grey. The coverage was translucent, and I had to refund a few of my clients that experienced fading within a week. The health of their hair also seemed very compromised and dry, as I would come to find out that it contains both MEA and ammonia, not just one or the other. Which leads me to next my point.
For my non-grey clients, the color would fade within a few weeks and be extremely off tone.
I take partial fault for not researching them further before buying because I was accustomed to my other organic hair color line, whom are very transparent. The claim to be organic, yet have no organic certifications. They also use heavy dye loads (PPDs, resorcinol, etc.) which caused many of my sensitive clients to have a reaction.
Degrading Staff & Support
If you aren’t aware of Chuck Frank (the company’s owner), then I am glad you’re reading this review. I called their tech support line with my entire salon staff listening in on the call, and wow, what a big mistake – I’ve never been more humiliated in my life.
Mr. Frank told me that I wasn’t worthy to use this color line and I needed to learn to color hair. I own 2 salon locations in California and am a partial owner in Europe, if I didn’t know how to color hair, I think would be aware by now.
Apparently, I am not the only one who has experienced this: http://www.ripoffreport.com/r/Sukesha-All-Nutrient/internet/Sukesha-All-Nutrient-Chelsea-Marie-Charles-Frank-All-Nutrient-Horrible-Product-Illega-908686#comment_19
Blatant Salon Diversion
We all know diversion is out there, undercutting Stylist profits at every turn, but I never thought a smaller, more boutique line would engage in these practices. I was appalled when I found out that All-Nutrient liquidates their own product on Amazon for pennies on the dollar!
Seriously, they obviously can’t keep this line professional because true professionals aren’t buying it; hence, the Amazon liquidation seen here: http://www.amazon.com/All-Nutrient-Professional-Cream-Haircolor-3-5oz/dp/B0078VU08G
All in all, I would never recommend this line to anyone who is searching for a more natural line that works. There is nothing organic or professional about this line or company.