Kevin Lapalme, with his newly launched magazine, the eponymous LAPALME magazine based in Orlando, Florida, hopes to make his foray into the fashion world. From there, the sky is the limit! Previously a former multimedia consultant with Disney, Lapalme explains to Rodrick “The Tampanian” Colbert about his new passion for the fashion industry.
Colbert: Could you tell us about yourself and how you became interested in fashion?
Lapalme: I come from a background in live event production, so I have always loved working with talent and creative people. I had a few friends that were models and were looking for quality representation; I started handling bookings for them and slowly got to know a lot of the fashion designers and creative types in the area.
Colbert: What can you tell us about your magazine and the launch? What is the geographic scope of the magazine? Florida? National? International?
Lapalme: LAPALME MAGAZINE is aiming High! We will be distributing to five-star hotels, restaurants, car companies, salons and spas. Our goal is to be the GO-TO luxury fashion & style magazine for the discerning individual. Our test markets include: NYC, Chicago, San Francisco, Orlando and Miami
Colbert: Where you want to go with the magazine? Will there be a bilingual version? Why did you choose a print magazine as opposed to something solely Internet based?
Lapalme: I don’t associate a “magazine” to anything that isn’t printed; a magazine is something tangible, it’s an experience. You need to smell the ink, feel the texture of the paper, and let the weight of it pull you in. We also publish a digital version of the magazine for our print subscribers and would love to have a bilingual version in the near future.
Colbert: How do you feel about the fashion world in general? What about Haute Couture as opposed to fashion that people wear everyday? Do you think high fashion is relevant in the present economy?
Lapalme: I love watching fashion designer’s creativity in photos and on the runway. I think our society has tapped into fashion as a mental and physical getaway, a way to transform yourself to another location, time and mood. This getaway can be as affordable or as expensive, as bland or as chic as you want it to be, it’s entirely you.
Colbert: Do you feel that Florida has its own fashion style? Or is it more of a trend follower?
Lapalme: I believe Orlando has yet to find its fashion voice. I love watching it transform through the many creative minds here.
Colbert: Will the magazine run the gamut of fashion including both female and male model spotlights and accessories like jewelry or fragrances?
LaPalme: Yes most definitely, accessories, fragrances and jewelry are a huge part of cultivating a look. Men love shopping and transformation just as much as women.
Colbert: Will the magazine feature local or regional fashion designers or more famous designers?
Lapalme: This issue features spreads that were shot in Orlando, NYC and Chicago. The next issue we will continue to reach out and feature different photographers from all over the country. My goal for the magazine is to feature the best of the globe.
Colbert: Who are some of your favorite designers?
LaPalme: Marc Jacobs, Calvin Klein and Christopher Bailey from Burberry.
Colbert: My final favorite question, what is your own fashion style?
LaPalme: Ha! Ha! That is an easy but unpopular answer…. I prefer laid-back soccer dad… comfortable and convenient.
Thanks for your time, Kevin.