According to a Bloomberg news report, Apple recently filed an application to protect the term “iWatch” with the Japan Patent Office. This is the second attempt by Apple to trademark the term. The company has also applied for a trademark in Russia. It seems that Apple is readying itself to compete with other smartwatch technologies. Whether or not the rumored iWatch is actually in development is unknown.
News about the development of an iWatch should be unsurprising. Apple is one of the largest technology giants in existence. From a marketing standpoint, it would be foolish not to compete with the smartwatch products already being developed by Sony and Samsung. It was only a matter of time before Apple’s plans to formulate their own version of this product became public.
An ‘iWatch’ Would Be a Misguided Innovation
However, it seems to me that the iWatch would be a pointless venture. Watches in general are becoming obsolete. Young people are more likely to pull out their phones to check the time than look at a watch. The creation of the iWatch would be an attempt to revitalize a dying product. While this might seem like a noble goal, the finished product is destined to stink of technological redundancy.
It is likely that an iWatch would feature such high-tech functions as call capability and internet connectivity along with projecting the time. This is the sort of futuristic technology that was first advertised in old spy movies. As modern as it might be, I doubt that iWatches are going to catch on as a product for everyday people. Frankly, I don’t want to walk around with a miniature ‘iPhone’ strapped to my wrist, and I doubt many other people do either.
The problem with smartwatch technologies is that they’re not as innovative as they seem. They utilize existing technology and implement it in the form of a watch; that’s about it. Since smartphones, tablets, and computers can already tell time perfectly well, the only advantage a smartwatch would have is wearability. Unless the iWatch implements some sort of stunning fashion statement, it is unlikely that the public will be willing to pay exorbitant Apple prices for a wrist-phone.
As of today, there are no official reports that any such product is in development by Apple. However, it would not shock me to find out that Apple is planning to squeeze as much profit out of their existing technologies as they can by marketing an iWatch. I just hope they can focus their attention on developing products that are actually innovative, rather than cramming the capabilities of a smartphone into a wristwatch.