Today digital commerce is extending into mobile technologies and people around the world are embracing this new method of shopping with a smartphone. The smart phone apps designed for shopping are increasing in number and popularity. In the United States shoppers are slow to utilize this new shopping technology.
The results from recent research shows only 16 percent of online consumers from the United States have used mobile shopping technology. This is low when compared to 50 percent of shoppers in China, 48 percent in Singapore and 42 percent in India.
The research was conducted by global communications company Havas Worldwide. It consisted of surveying over 10,000 adults in more than 30 different countries. These statistics represent a population of over five billion shoppers.
When it came to using a smartphone to check for better prices while shopping, it was done by 74 percent ofshoppers in China, 62 percent in India, 58 percent in Singapore. In the United States it was done by only 32 percent of shoppers when at a physical retail location.
It appears that most American shoppers don’t feel comfortable buying items with a smartphone. The research showed that only 26 percent of United States consumers are comfortable purchasing items using their smartphones. In China 64 percent of people are comfortable it and in India 54 percent will use their smartphones for buying items.
When it came to worrying about the security of their information while shopping online, Americans trust the experience more than other shoppers around the world. Only 10 percent of Americans worry every time they buy an item online. There were 25 percent who are never or seldom concerned about the security of their information. In Brazil 54 percent worry every time they purchase items online, 49 percent in Chile and 43 percent in Columbia. There were 37 percent of shoppers in France and 33 percent of shoppers in Italy who worry about the security of their information when shopping online.
In a July 16, 2013 Matt Weiss, global chief marketing officer of Havas Worldwide is quoted as saying “Our study explores how consumers are moving on from the last decade’s relatively simple and static model of digital commerce to the more complex and dynamic systems of m-shopping, using a mix of fixed and mobile devices. This shift is most pronounced in Asia, where wider adoption of m-shopping is giving brands and developers great incentive to push through new mobile-centric services. They’re well placed to be ahead of the curve in the coming generations of m-shopping technologies and systems.”
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