Webinars have become a method for providing immediate branding and business information in a convention style without attendees having to be there in person. People in business have likely seen their share of webinars, and you’ve perhaps seen some going back years that were less than superlative. That was probably due to the lack of technology or any lack of precedent set for webinar best practices.
Since then, the entire process of the webinar has been made overwhelming in the things that you need to think about. The real focus, though, should be on how you present the actual material. And there’s no cutting corners on making sure you present that material as compellingly as you can.
Conveying Energy During a Presentation
Showing energy during a webinar presentation can be one of your most significant challenges if you’re already tired from overwork. When you’re running a business, putting together a webinar that conveys information enthusiastically may not be easy for everybody. No matter how many times you’ve rehearsed your presentation, though, you have to convey energy in the material you’re presenting to keep people inspired.
Eating something that provides natural energy right before doing the webinar will help. Staying physically active while you speak can also make a difference. Many presenters move around on a stage while speaking to keep the pace active.
Conveying Enthusiasm Through Your Voice
How you speak will make a huge difference in how popular your webinars become. If you have a monotone way of talking or have trouble sounding enthusiastic when you talk, it may not be because you feel that way. Take some public speaking lessons if you have trouble projecting a better energy and before committing to doing webinars.
If your presentation is in voiceover on your webinar, the tone of your voice will be even more noticeable by those tuning in. Putting a smile on your face can be your best tool in changing your vocal tone that audiences will sense immediately. However, your vocal tone should vary for variety and to convey the appropriate emotion behind what you’re addressing.
Ways to Address the Audience
You simply have to make a webinar personal if you want to really connect with people. Just like businesses are making customer service more personal today, your webinar is doing the same thing to get people interested in your business. The best approach is to address people in the first person rather than as a collective. This gives the feeling that those watching on their desktop, smartphone or tablet are being referenced individually.
A feeling of personalization can also be enhanced by knowing where the camera is and talking directly to the people watching at home.
If you’ve ever studied a webinar, you’ve probably noticed that the intro and closing statement seem scripted. That’s because it is and why more precise wording has to be used to keep things to the point. The main body of the presentation should ultimately be done with bullet points and communicated conversationally. Regardless, your intro and concluding statements should also be practiced beforehand in sounding as natural as you can communicate them.
Making yourself sound spontaneous all the way through gives the impression you know the material by heart and that you completely believe in your brand. Even if webinars have as much fabrication as a TV show, believability will be your key to having customers rushing to your business after showing everyone why it matters.