Superbowl XLVIII has come and gone, but Monday morning quarterbacking has only just begun. Besides the game, this year’s crop of Superbowl commercials will also be a hot topic around the water cooler. If you didn’t see the game, the commercials were quite as good as the golden age of “Where’s the Beef” and Apple 1984, but it was one of the better years in the past decade. Old favorites like Budweiser, Coca Cola, Doritos, and McDonald’s all made appearances, but a few newcomers also showed up. This year was particularly good for car commercials with a few highly unexpected appearances. Presented below are the best Superbowl commercials of 2014.
Honorable Mentions: McDonald’s Bad Lip Reading, Kia Luxury, Hyundai Nice
Doritos Time Machine: This was one of two Doritos commercials that involved children creatively acquiring a bag of Doritos that aired during the night. The gimmick is cute if somewhat predictable, though the payoff at the end is still worth every second of your time. For some odd reason, in both commercials, the dog ends up eating the Doritos.
TurboTax Superbowl Prom: Proving that a good commercial can sell any product, this commercial compares the Superbowl to a high school prom in the most brilliant manner ever. What does this have to do with TurboTax? As far as anyone can figure out, absolutely nothing. But, who cares? Slick advertising like this sells the product even if it doesn’t make any sense.
Radio Shack 80s Called: Arguably the best of the lot for 2014 commercials, Radio Shack got a perfect score on the nostalgia rating for this cameo filled commercial. Pause at the right time and you will see Hulk Hogan, Kid n’ Play, Kiss, the California Raisins, Teen Wolf, Norm, Ponch, ALF and even Slimer in the extended version. It is a brilliant commercial that understands the target audience perfectly.
Volkswagen Engineers Get Their Wings: The commercial is ostensibly trying to point out that Volkswagen cars are long lasting, but most likely all you will get from it is that German ad executives have a great sense of humor. Watching a bunch of engineers suddenly gain wings in a multitude of hilarious situations is tons of fun and the final joke is a brilliant topper to an already smart and fun commercial.
Wonderful Pistachios: This is a two part commercial where the first part is actually a little stale. Then after sitting through a commercial of David Beckam running around in his boxer shorts, the second part kicks in, and all is forgiven. Stephen Colbert really knows how to sell a joke and this commercial takes advantage of his skills.
Toyota Muppets: Terry Crews stops to help a disabled van on the side of the road and from that moment on, Muppet action steals the show. Crews joins in the fun with the final moments making you wonder whether everything that happened was real or a hallucination. The answer isn’t given, but his surprise next door neighbor seems to believe him.
Jaguar British Villains: Ben Kingsley, Tom Hiddleston, and Mark Strong team up to not only sell Jaguars, but to sell British villains in general. The commercial is pure eye candy, much like the car that is being promoted. It is a shame that Patrick Stewart didn’t make an appearance, but otherwise this commercial is nearly perfect.
Dannon Full House: This commercial opens with John Stamos having an intimate encounter with a beautiful woman and a cup of yogurt. The encounter is just about to get R-rated, when Bob Saget and Dave Coulier appear, breaking up the tete a tete. A forlorn Stamos is left pining for his lady and stuck with his old Full House buddies.