Now that I have begun researching the blogosphere and blogging consistently, I am aware that gaining profound success-whether it takes the form of substantive income or a greater online audience-is possible. In recognizing this fact, I have begun to implement several strategies that will help me expand my readership. As I continue implementing new tricks and tips, however, I realize that using all of the strategies I’ve learned in conjunction is important. Here are three reasons why:
1. You Can Determine Which Strategies Work Best For You.
For many bloggers who have experienced profound success through implementing one blog marketing strategy-such as guest posting or placement in a blog directory-exploring other options may seem unnecessary. However, predicting which marketing strategy will be most effective for you can be difficult to determine without actually implementing one and subsequently gauging the results. In so doing, you may find that a new marketing strategy yields better results than an old one. While I have made use of a blog directory and am always interested in guest posting, I recently created an account with www.dailykos.com in order to promote my blog, The Political Slant. Soon I will be able to determine whether or not this decision was advantageous.
2. Diversified Audience.
People attain information about blogs from a variety of sources, and that is why using multiple venues to advertise your work is important. While you might gain several faithful followers by listing your blog in a directory, everyone doesn’t search for blogs this way. Thus in addition to being listed in blogging directories, you should make use of guest posting and participate in blog carnivals to catch the attention of more people. I actually submitted one of my blog posts (“The DOMA Defeat: Some Reflections”) to a blog carnival a few weeks ago. You’ll likely wind up with a broader audience when you diversify like this.
3. Networking Opportunities.
Using multiple marketing strategies to expand your blog improves your ability to network. For example, you may have been exposed to some great business opportunities by building relationships with your e-mail subscribers. But if you make a point to guest post regularly, you’ll be exposing your work to more people who may want to have you guest post on their blog or have you as an affiliate partner for a marketing venture that eventually drives more traffic to your site.
Although it may seem time-consuming to put concerted effort into marketing your blog, the expanded readership you’ll earn will make the hard work worthwhile. Good luck!
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