Although there are a plethora of blog marketing strategies you can implement to market your blog more effectively, leaving comments to gain exposure for your blog can be particularly helpful. This is the case for several reasons, including the fact that an individual’s ability to be social often plays an integral role in determining how much repeat traffic their blog receives. When I first began marketing my blog (The Political Slant), I was unaware that leaving comments on a message board or forum can be one of the greatest blog marketing strategies out there. Now that I know this is the case, I have dedicated a bit more time to doing so. At this point, I am commenting on www.dailykos.com as well as a Google + Community called “Feminism.” As I continue to market my blog through this strategy, I realize that there are several tips and tricks that can be implemented to maximize the efficacy of leaving comments. Here are three:
1. Be Thoughtful.
It’s clear that one of the reasons you’re leaving comments on a message board or community forum is to market your blog. And that’s fine. Leave links sometimes. At the same time, however, you should remember that the primary purpose of leaving comments is to offer others thoughtful responses to the ideas they have already articulated. If you respond with something like “That post was interesting. Here’s a link to my awesome blog!,” you will likely irritate your readers and cause them to ignore both your future responses as well as the blog you’re trying to market. Content marketing guru Brian Clark sums it up well with these words regarding the use of leaving comments to market your blog: “If one of your primary traffic strategies is to leave fast comments on the posts of larger blogs in your niche just to get a few clicks from the passing traffic, stop. You could get more traffic from one piece of stellar content than months of that type of comment strategy.” This assessment is accurate and really brings home the point I’m trying to make here: Marketing your blog effectively requires that you actually engage the ideas of your audience. And this is why it is important that the comments you leave on message boards and community forums be thoughtful and reflect an awareness of the concepts other people are articulating.
2. Don’t Always Include Links.
I spoke briefly about this issue above, but the concept should be elaborated on. There’s nothing wrong with periodically including links to a blog post in a comment. There should be conditions, however. Specifically, the link you leave should be directly relevant to an idea posted by the individual you are responding to. Moreover, I would not advise you to get into the habit of including links in each of your comments-even if they are relevant. It looks too spammy and therefore detracts from your ability to build relationships because it leads your audience to believe your primary purpose is to drive traffic to your blog rather than engage in meaningful dialogues about important topics.
3. Be Consistent.
In addition to recognizing the importance of the strategies listed above, you should also remember that your ability to drive traffic to your blog is at least partially contingent upon how consistent you are. If you implement the other two tips but only leave comments once or twice a month, the reality that your blog exists is not going to be or remain salient in the mind of the reader. That is why you should probably go into the message board or forum where you subscribe and systematically post comments two or three times a week (maybe more, depending on how serious you are about marketing your blog.) When you implement a system like this, leaving comments does not have to be a time-consuming endeavor. Try setting aside 30 minutes three times a week and check your visiting stats after a couple of months. You will probably see a significant difference in the number of people who have visited your blog!
Although the blog marketing strategies listed above are not exhaustive, they can help you market your blog. If you want to market your blog even more effectively, use these tips in conjunction with others such as guest posting and including your blog in a blog directory. Good luck!
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