Oftentimes, when we think about implementing great blog marketing strategies, our minds wander towards things like guest posting, sending e-mail newsletters, and getting listed in blog directories. And while all of these things can help you market your blog, you should also carefully consider how writing great content can help expand your online presence. The reason is simple: While you may attract new visitors through the aforementioned blog marketing strategies, ensuring that people keep coming back is oftentimes contingent upon having great content for them to read. If you don’t, they will likely find the information they’re looking for elsewhere. With this in mind, consider the following three tips the next time you sit down to write a great blog post:
1. Include Headers.
When I first started blogging, I was completely unaware that I could use headers to organize my content. So how do headers work? It’s really simple. Headers help you divide your content into different sections so that the reader has a basic understanding of what your paragraphs will cover. For example, let’s say you have a five paragraph blog post and the third paragraph is about the reasons people don’t go to church. So that your reader understands what the paragraph is about, you can create a header like this: Why People Don’t Go To Church. To draw attention to the header, put it in bold like the one you see in the previous line of text. (For a visual of what headers look like when integrated into content, view my blog post “How Opposition To DOMA Promotes Equality.”)
2. Think About The Length Of Your Blog Post.
Like many other issues that pertain to creating great content, determining the ideal length of your blog post can be difficult. Generally, however, it’s safe to say that people prefer shorter blog posts. For this reason, keeping your post anywhere from 300-600 words in length can be very advantageous for you. In some cases, you may find that you need to create a longer blog post in order to express all of your thoughts. If this is the case, consider doing a blog series in which you cover your topic in increments rather than subjecting your reader to one giant blog post. Finally, remember that there is no rule set in stone regarding how long or short the ideal blog post is. In discussing this very matter, Susan Gunelius noted that “Word counts are provided as guidelines only. They are not rules.”
3. Stop Rushing.
Sometimes the desire to have a ton of great content under your belt results in one rushing to create and publish content rapidly. Unless you are an expert writer who can maintain a high level of quality while writing quickly, this is not a good idea. Rushing through the creative and cognitive processes of content production often results in the publication of a post that contains grammatical errors, assertions not supported by logic, and/or general vacuity. This is why you should take your time to write a meaningful blog post that is both informative and somehow entertaining. In short, it’s better to have 10 amazingly well-written and informative blog posts than 50 mediocre pieces.
Although the information above is not an exhaustive list of ways to help you create great content, the tips listed here will help you write better blog posts. Once this is done, you may find yourself able to market your blog more effectively. Good luck!
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