If you treat blogging like it’s a business, it will probably pay you like a business. And the key to making your blog pay you like a business is savvy marketing. In order to market your blog in an economically profitable way, you need to implement effective blog marketing strategies that are going to cause people to read your content continuously. One way to make this happen is to market your blog on Twitter. To make your blog marketing efforts on Twitter efficacious, you’ll want to build a substantive Twitter following. Here are three ways to do it:
1. Guest Posting
Guest posting is a great way to market your blog in and of itself because it puts your content in front of a plethora of people. However, it can also be a medium through which you advertise the fact that you have a Twitter account. Do this by including a link to your Twitter account at the bottom of the guest post. If people read your guest post and like it, they will likely begin following you. From that point on, they will be receiving tweets from you that should periodically include links driving them back to your blog.
2. Blog About Your Tweets.
Successful blogger Jeff Bullas advises individuals who want to build their Twitter following to do this, and it’s definitely a good idea. Blogging about your tweets can be an effective way to build your Twitter following because it shows individuals who already read your blog that you are also disseminating interesting and/or informative information through another venue. Thus if they’re not already following you on Twitter, they may be inclined to do so based on any blog posts you write about your tweets.
3. Retweet Other People’s Tweets.
Retweeting other people’s tweets is an effective way to build your Twitter following because it constitutes a mode of engagement. Once the individual whose tweet you retweeted realizes what you’ve done, they will likely want to learn more about you and possibly retweet your tweets. Depending on how many followers they have, your tweet could be disseminated to thousands of people. And if the retweeted tweet contained a link to your blog, this means that you will probably be receiving a substantive amount of traffic.
Although the advice listed above regarding how to grow your Twitter following is certainly not exhaustive, implementing the steps above will help you market your blog more effectively. Good luck!
More Articles To Help You Market Your Blog:
Blogging Tips: Market Your Blog with Great Content
Blog Marketing: Three Strategies for Success