I love blogging. Waking up to write a concise yet meaningful blog post on The Political Slant keeps my mind fresh and active while ensuring that I remain informed about what’s going on in our government. However, my time in the blogosphere has taught me that putting my content in front of other people requires that I implement effective blog marketing strategies. Although there are several, e-mail newsletters can be particularly beneficial to individuals who want to grow their audience. Here are three reasons why:
1. E-mail Newsletters Can Be Forwarded To A Friend.
The potential to expand your blog readership is unlimited, and the fact that your e-mail newsletters can be forwarded to other people is one of the reasons. Since it is possible for you to expand your blog readership through a forwarded e-mail, be sure to think critically about the content that you include within it. Several things you’ll want to include are: personal information, links, and an e-mail signature. The links can appeal to people who like to sit around reading content, and the personal information can appeal to individuals who are interested in building relationships. (The e-mail signature is another way to get an individual to click a link leading back to your work, so it functions much like the other links.)
Links were mentioned above, but I want to discuss them a bit more here. Links are a great way to market your blog because they are easy to click and take your reader directly to your blog or some other blog-related venue quickly. In addition to this, your rankings in the search engines can improve when you have a substantive number of people clicking them within your e-mail newsletters.
3. E-mail Newsletters Are Interactive.
This is an important advantage to point out because successfully marketing your blog will probably be contingent upon two things: creating great content and marketing that content. As many social media experts know, one of the integral factors in successfully marketing your blog posts is interacting with your audience. To make the most of this principle through e-mail newsletters, ask your readers what type of topics they’d like you to cover in your next blog post or include a link to a survey that is somehow related to the subjects you write about for the blog. There are many other ways to market your blog by engaging your reader. In discussing how to make an e-mail newsletter interactive, eHow writer Glenna Parks advises you to select a template for the newsletter. Templates come with a plethora of beneficial features, including but not limited to the ability to create a table of contents. Templates can be accessed and downloaded for free from CampaignMonitor and MailChimp.
Although the blog marketing strategies listed above are not exhaustive, they can help you market your blog more effectively. Good luck! :)
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