Although there are a plethora of blog marketing strategies that you can implement to build your blog audience, article writing can be particularly effective. (And it’s my favorite strategy!) This is the case because-depending upon how popular the site you write for is-you could be putting your name and content in front of thousands of people. With this in mind, there are several tips and tricks you should remain cognizant of as you write. Here are three:
1. Avoid Wordiness.
In discussing the way people read online, writer Sarah Perez cites findings from Nielson indicating that most people scan online content rather than reading it entirety. It has also been stated that one of the primary reasons people read online is to attain valuable information. Because this is the case, one can easily infer that people who use online content to attain information are not interested in having their endeavors hampered through your overuse of words which do not add value or meaning to the concepts you convey. So be economic with your use of language when writing your blog posts.
2. Tailor Content Towards Your Audience.
This is an effective blog marketing strategy that many people-including myself-are constantly overlooking. While you may love to write because it gives you an opportunity to express your ideas, you should remain cognizant of the fact that-if you want to make money with your blog-the content you produce should appeal to your audience. Otherwise it will be difficult to get repeat traffic to your blog. So how do you tailor content towards your audience? Take a look at the other articles that have been published in the venue you submit your work to. Determine what reading level most of them are written on and then cause your content to conform to that standard. Other strategies include using buzzwords that are prevalent within the field you’re writing about. (Don’t overuse buzzwords, though. Doing so can make your content seem generic, which will definitely detract from its quality.)
3. Include Headers.
It’s a good idea to include headers in your articles. Why? Because in reading them, your reader gains a broad overview of the information you will cover with your content. In short, headers make your content scannable, which is how many readers decide whether or not they will actually read your work in entirety. Giving them this ability is important, because if your title is somehow misleading, your readers may spend unnecessary time looking through an article that does not provide them with the information they wanted. If this happens, they may not be inclined to visit your blog or read any articles you publish elsewhere.
Although the article writing tips listed above are not exhaustive, they do provide you with several tips and tricks you can implement in order to make money with your blog. Good luck!
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