The second most important aspect every new blogger is concerned about after making sure he delivers quality content is building an audience. And when it comes to the development of an audience, there are some rules and standards that everyone should apply if they want to be successful. Ignore them and you will end up wondering why no one ever leaves comments on your posts even though your blog stats show you that you have new and returning visitors every day. The first and the most important rule is: blogging is not all about you.
Don’t forget that when you start a blog there is already an established online community of bloggers who have been blogging in your niche long before you even came up with the idea of creating your own blog. You’re going to be part of this community, and the worst mistake you could make would be to ignore it. You have to learn how to use it as a tool to bring people to your blog and encourage them to leave comments. So, visit other blogs, leave meaningful comments, and people will get curious about you and your work. But don’t visit just once. That’s not going to be enough. Choose a couple of blogs which you’ll visit two or three times a week, leaving comments and interacting with the bloggers and their readers. Soon, you’ll see that these people will be more than willing to return the favor, and they will visit your blog, they will follow you, promote your content if they find it consistent and engaging, and leave insightful comments.
Twitter and Facebook are very important when it comes to building an engaged audience, but they are also important because they help you make yourself known in the blogging community you’ve just entered. For instance, on Facebook you can try to find groups where bloggers discuss topics you too are blogging about. Introduce yourself and start interacting with them. Go on their blogs and leave comments, and then promote their content on Facebook. A simple “like” can go a long way, and, most likely, they’ll always return it. But once you get those “likes” you’ve wanted, don’t stop there. After all, if someone “likes” your page, it doesn’t mean they will hire you, or become your customer, or start promoting your content.
Getting as many “likes” as possible is every blogger’s goal. But it’s up to you to make those “likes” count. And there are two ways you can do this: the first one is to have a real relationship with your audience, and the second is to create such incredible content that your followers will feel compelled to share it. Use both, and you’ll become a top blogger in no time. Never underestimate the use of social media to promote your blog and your business, and learn how to use it wisely. Twitter and Facebook can help you drive a lot of traffic to your site, but only if you use them as a means of communicating with your followers, and gaining their trust. Make them feel that their opinions matter, and they will always come back for more.
I have been in this business for many years, and if there’s a lesson I learned and would teach new bloggers, that is: You have to love what you’re doing and let your readers know it. You have something to say and you know you can bring value to other people. The only thing that stands between your message and your readers is the way you put your message into words. Write the most engaging and life-changing content you can possibly write, help people succeed in their own career and personal life, and you will reach your readers’ hearts. They will share your articles, tell their friends about you, and start conversations on your blog posts.
This is also part of the rule that blogging is not all about you. It’s about the people you write for and the community you belong to. You first need to give in order to receive, and that applies to everything in life, not just blogging.