Perhaps because I am fairly new to the world of professional blogging, I have developed an intense intrigue with learning more about how to make my venture with this writing venue successful. As I continue writing content for The Political Slant and Seven Atlanta, I find that covering great stories or sharing ideas that are of personal significance to me are not the only things I need to do to ensure that my blogging audience continues to grow. In addition to steadily posting quality content, I now recognize that marketing my work will be integral to the commercial and/or cultural success of my blogs. Here are three marketing tools that I have become aware of:
1. Blogging Directories
Although I was vaguely cognizant of blogging directories in previous months, my awareness of the fact that I need to be in as many as possible seems to become more profound with each passing day. Yesterday, I was able to add Seven Atlanta-a blog covering a plethora of topics related to the Christian community-to a wonderful directory sponsored by Faithful Bloggers. The advantageous nature of having your blog added to a blogging directory is clear: they frequently earn high rankings in search engines and can thus generate more traffic to your blog.
2. Guest Blogging
Like blog directories, becoming a guest blogger is a great idea for individuals who want to gain more exposure for their blogs. The idea is simple. By creating a unique and original post, you can submit your work to another blog and have its administrator display it on their blog as a guest post. This is a great way to bring traffic back to your site and expand your online presence. Recently, I sent guest blog requests to at least two bloggers and am now waiting for their responses. In some cases, you may find that you don’t have to send an e-mail request to guest blog to an administrator. Some bloggers have already formatted a link that takes you to a page where you fill in all your information and submit the guest blog on the spot. They approve or decline it after that. One of the great benefits of the guest blogging opportunity is that when your guest blog is rejected for online publication, you can always publish it on your own blog if you think it was meaningful and/or substantive.
3. Article Writing
Writing articles for various online mediums is something I have begun to take very seriously as of late. Recently, I had two articles-“Michele Bachmann’s Reaction To The Supreme Court’s DOMA Ruling” and “Post-DOMA Politics: Evolving Ideas About Gay Marriage”-published through EzineArticles. The benefit of publishing through an online platform such as this is that their site is perused by more than 30 million people each month. Thus, by publishing my work through EzineArticles in a format that includes a link back to my blog, I can gain greater exposure and traffic to The Political Slant. EzineArticles is not the only online site one can submit articles to, but I mention it here because my experiences with them-in terms of professionalism, timeliness, and the functionality of the site-have been stellar.
As many people who are already seasoned in the realm of blog building know, developing and growing a faithful audience takes time and diligence. Yet if you feel that you have something meaningful to say or are interested in generating revenue through your blog, spending a few hours a day creating great content and coming up with effective ways to market it will help you become more successful in your endeavors. Good luck!