The idea of brand communication at a trade show for your business may sound daunting if you’ve ever seen elaborate show displays from major companies. Some big names have spent plenty of deep pocket dollars to create trade show booths that go hi-tech with videos, sophisticated displays, or dioramas. And while those companies are only trying to uphold their brands, you might be a newcomer to the fold. You don’t necessarily have to spend a fortune to create a trade show booth that attracts attention.
Many graphic design companies cater to smaller businesses for trade show materials. Some of those items are printed onto quality materials so your trade show advertising might stand out above some of the bigger companies that are trying too hard.
Using Portable Vinyl Banners
You can find these at many different graphic design stores for prices that won’t break you. It depends on how large you want them and how sophisticated the image. Why you need these is because many of them fold down into carry bags so you can easily transport them when traveling through airlines. Plus, they won’t be mistaken as a weapon when TSA inspects them in an airport.
Another incentive is the vinyl material itself. When you print an image on vinyl, it frequently pops out in a 3D-like image. Using models on your image can really raise attention, especially if you have a compelling message behind it. You want these to be seen in busy walkways so you can attract attention over to your booth. Regardless, you should use these in your own section as part of your overall display.
Trade Show Counter Tops
Many different companies now produce trade show counters that look very stylish and hold up on the harshest conditions. No more do you have to rely on a flimsy fold-up table that doesn’t have enough strength to demonstrate your product. Now many of these come in different shapes, sizes and can also fold down into a carrying case. Some even have vinyl surfaces for images and light-up displays to make your look hi-tech.
You’ll want to buy some special carpet with plush fabric so your feet don’t ache after standing all day. However, don’t cover your carpeting up, because it can add some class to your trade show display. Scout out companies that deal in trade show materials and they may have a service of printing images on your carpeting. This can create some interesting effects in your display, especially when you include your logo or give the frequently fun illusion of the carpet being something else.
Large Banner Displays
These banners can border your trade show booth area with colorful graphics and your logo prominently displayed. Be sure to create a design that gives the essence of your company through a combination of compelling images and stylish text. Just be sure you keep your visual brand within a style that truly fits you. The last thing you want is a flashy style with customers finding out you’re much more conservative than the images showed them.