Are you becoming a minimalist? Getting rid of years of accumulated items? Frustrated by the response to your yard, garage or estate sale? Trying to draw more customers in? You have some great stuff at low prices, but nobody’s showing up. You know if they saw some of it,they’d buy it. The problem is, they’re not seeing it. How can you make your sale more visible? How can you draw in more traffic?
Use a service for your estate sale.
Did you know that estate sales are often held by new minimalists looking to clear their life of personal possessions? Why not give this a try? A service will take a percentage of your profit. On the other hand, there will be more profit to share. My partner and I love going to estate sales on the weekends. Guess which sales we go to? That’s right. We go to the big ones. Why are they some bigger than others? It’s because they’re run by a service. They know exactly how to market these sales. They also combine them at times. If you just have a small amount of items, they’ll combine your items with someone elses to increase customer traffic.
Take a lesson from small merchants.
Have you ever heard the expression anchor store? You know. It’s the large chain merchant in a shopping center. Small merchants know if they place their store in the same plaza, they’ll get business from the draw of the big store. You can do the same thing with your yard sale. How? Get together with neighbors for a big block sale. The more people you can get to join in, the more visible your sale is. You’ll be rid of those unwanted, unneeded items and living your minimalist life before you know it.
What’s the problem with garage sales?
All the good stuff is in the garage. Nobody can see it. Don’t be lazy when running a minimalist garage sale. You want to get rid of everything you can, as quickly as possible. Take the time to pull the big items out front where everyone can see them. Why? Most garage sale shoppers do a drive by before getting out of the car. You do it too, don’t you? I do. If all I see is a bunch of worn out clothes and shoes, I keep driving. Pull your most interesting merchandise to the front of the sale, no matter how heavy it is. That way, customers will stop to see it and hopefully buy more in the process.
Feature the attractive items on your yard sale signage.
Don’t just write sale and your address. Tell them what they can find there. Let them know about all the great deals. Use the phrase “Going Minimalist!” at the top of the sign. That way they know you’re anxious to sell. Make your sign stand out above the rest. Attach some balloons to it. Make mention that you have some free items. Use the old standard, “Everything must go!” or “Everything in the yard free after 5 pm!” Don’t worry. If they really want something, they’ll pay for it, just to be sure nobody else gets it. If there’s something you’re not willing to give away, just put it in the house a few minutes before the sale ends.
Get your kids in on the fun.
Have them out there selling lemonade, cookies and their own cast offs. Give them a chance to make money too. It’ll help them make the minimalist transition with enthusiasm. Besides, who can resist a cute, enterprising kid? I know I’ve stopped at yard sales just to buy lemonade on a hot day. As I recall, I found a few more things to buy too. Attracting kids to your sale is a great strategy too. Get those toys out front. They’ll drag Mom and Dad over to see them. Before you know it, Mom and Dad are shopping too. Not everyone wants to be a minimalist.
More from Jaipi:
Becoming a Minimalist in 5 Weeks
Becoming Minimalist: Eliminating Unnecessary Furnishings
Becoming a Minimalist – Buying Clothes that Count