You have to build trust in your business if you want customers to initially buy and continue buying your products. And unless you’re Microsoft and succeed in sales more on customers not wanting to change to anything else, connecting trust to what people want is going to be essential. It’s also going to require some serious thought and planning.
Offer Initial Incentives to Your Customers
By starting an email list of your customers, you’re essentially setting up a sense of trust that they’ll be first in hearing when you have a new product or sale. Be sure to update them regularly about anything that could help save them money or gain one of your products before others. And by offering a product free in return for just signing up on your list, you can set off a sense of trust that looks genuine.
Create a Simple Product That Will Solve a Problem
The true success to designing a product is offering something that makes life easier in some capacity, even if it’s food related. In the case of a product that’s more technical, be sure to state what it does in simple terms so people can understand what it will do if they buy it. Consider that most customers aren’t going to respond to products with overly complicated explanations.
When your main goal is to help solve a problem in the simplest way, your customers will trust you being a leader in understanding the general public’s needs and wants.
Keeping Promises and Correcting Mistakes
When you’re busy designing a product, do a business plan so you’ll know exactly how long it’ll take and when it’s likely to go to market. Nothing creates more distrust than when a promise of a deadline is given and a company has to renege on that. It’s happened before with major corporations with few repercussions. However, a smaller business wouldn’t survive the scrutiny.
As well, make sure any mistakes that are made along the way are dealt with as quickly as possible. The sooner an apology or recognition of a mistake is handled, the more forgiving your customer base will be.
Create Trust Within Your Employee Base
Once trust is created with your customers, it’s time to think about creating trust within your own business. When there’s a sense of trust among employees in your company, they’ll always be there for you in the event something happens that ruins the reputation of your business. Unfortunately, not every business fosters a good work environment. Treat your employees right and they’ll be able to convince skeptical customers that things are much better than they appear.
