When I started my blogs (The Political Slant and Seven Atlanta), my primary concern was to create high quality content and market my work to generate residual income. In the process of doing these things, however, I realized that I had to work very hard in order to be effective. Ultimately, my blog-building process engendered the development of (at least) three character traits that have helped me expand my online audience:
If you are writing a blog to garner commercial and/or cultural success, you must cultivate a spirit of discipline. As you will likely discover if you choose to research highly successful blogs, the individuals who created them made it a practice to blog consistently. Doing this-blogging at least two to three times a week rather than sporadically-results from discipline. Currently, I run two blogs and I create a minimum of two new posts each week for both. Occasionally, I find that I’m not particularly in the mood to produce new content. Nevertheless, I understand that doing so will be integral to my success as a blogger. And that is why I have developed the discipline to publish new posts continually.
As with many other industries, the world of blogging is one that requires patience in order to see substantive results. This is the case for many reasons, including the fact that it generally takes a minimum of one year before you are able to drive a great deal of traffic to your blog. If you don’t have the patience necessary to continue writing and marketing your blog during this interim, you may find yourself quitting before you gain a noteworthy audience. This would be a shame. In discussing the patience required to build a great blog, successful blogger Darren Rowse states that “Blogging for money is not a get-rich-quick thing. It takes time to build an audience, to build a brand, and to build trust and a good reputation.” He’s right.
In my experience, having success on a blog is oftentimes contingent upon actually wanting to have success. Adopting an attitude of apathy or vacillating interest in the cultivation of your blog will not suffice. To experience success, you have to have a mindset marked by a continual desire to accomplish a reasonably challenging feat which will engender a sense of personal satisfaction. And that’s what it means to have ambition. By adopting an ambitious attitude, you will maintain the internal motivation necessary to keep building your blog despite extenuating circumstances, temporary setbacks, and other debilitating events.
As individuals who blog for a living know, building a blog audience and driving traffic to your blog require sustained and intentional effort. (Creating great content does, too.) For some people, the character required to maintain a quality blog constitutes a formidable feat that-although briefly considered-is eventually abandoned. For those who are serious about the business of blogging, however, the development of great traits like discipline and ambition work to enhance the blog-building process while also increasing one’s efficacy in other areas of life. And those are only some of the reasons that building a blog (and building your character) can be extremely advantageous.
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