It is said there are three things you need to build for a successful business: your technical skills, your marketing skills and yourself.
If you are a therapist for example, your technical skills are the services you provide – whether that be massages, reflexology or other therapeutic interventions. The more proficient you are, the more likely you are to attract and retain customers as well as receive referrals.
I believe that the last one, however, building yourself, is probably the most important.
It is the one which has the biggest influence on all the others. And sometimes it can be the one we pay least attention to.
Building yourself is about being physically, mentally, emotionally and spiritually fit.
So how much focus do you put on looking after yourself? Are you mentally, emotionally and spiritually fit in a way that means you give off a ‘vibe’ that affects everything and everyone around you and helps attract customers to you?
Or is your fitness level low, so that you give off a negative ‘vibe’ that equally affects those around you?
What are you doing every day to make sure you show up in your business with the right ‘vibe’ and energy levels? Do you give as much attention to that as you do to building your marketing and technical skills?
What is a ‘vibe’ anyway and how do we ‘get’ a good one?
As far as your business is concerned, I believe it’s about how you demonstrate the heart and passion you have for your business. We all know you have it, otherwise you wouldn’t be doing what you do.
You love what you do, right?
You want to let people have the benefit of your skills. But how well do you let them see that?
How do you let your passion shine through in to that ‘vibe’ that attracts people and makes them want to buy your services?
Well as with lots of things different things work for different people. It’s a question of each of us looking at what is STOPPING our own passion from showing through.
It could be self-doubt, fear, worry, lack of confidence or just being distracted with minor irritants that crop up during the course of the day.
The answer for you could lie in anything from meditation, journaling, reading one or two self help books or even just taking time out now and again to switch off.
There is one thing which, if chosen correctly, can benefit any small business owner and deal with all those things that get in the way of us showing our passion and that is to have a coach or mentor.
A good coach or mentor can provide a regular professional relationship which will:-
- 1. Help you get and keep your thinking straight
- 2. Keep your focus on the big picture and not get waylaid by day to day irritations
- 3. Remind you of your successes
- 4. Gently guide you in the right direction
- 5. Help you view a situation in a more helpful way than you might otherwise do on your own
- 6. Allow you to explore your imagination to build your vision and
- 7. Help you keep your feet on the ground when your imagination runs riot!
Doing this will not only help your business it will help every area of your life and if you are not energetically prepared, no amount of technical or marketing expertise will build your business.