What does Edward Michael — Bear Grylls of the TV series “Man vs. Wild” — Air New Zealand, the New Zealand Department of Conservation, and flight safety have in common? …a very interesting video. For those who fly frequently, you just may have memorized the safety instructions flight attendants present at the beginning of every flight. Most appear as bored as the passengers. Of course, we now know where the emergency exits and our life vests are–useful information in case of an emergency, but still boring. If you fly Air New Zealand, prepare to be amazed.
Spare the boredom and pump up tourism
The New Zealand Department of Conservation (DOC) and Air New Zealand created a unique partnership to help promote tourism and conservation. Besides offering vacation packages, which include flight and lodging to the famed “Great Walks,”– located in nature-rich New Zealand national parks — the airline thrills us with an adventure filmed entirely in the stunning Routeburn Track. These same people who brought us the nude in-flight safety video in ’09. So, it’s no surprise they would up the ante when trying to raise awareness of the natural beauty of the land of the “Hobbits”.
In this comedic-adventure video, we join Bear — Edward — as he traverses this breathtakingly beautiful area. While he climbs to the top of a mountain, through a forest, and jumps into a swiftly running stream, he recites in-flight safety rules. It’s very funny stuff. Besides in-flight safety, we also find out that it is not advisable to eat a glowworm while traveling through a cave or to use an airplane-oxygen mask as a portable loo–very funny indeed.
Saving wildlife one flight at a time
Besides promoting tourism in the guise of an in-flight video, the environmental conscious airline is also transporting threatened species, such as the flightless Kakapo, to safer breeding grounds. It’s just too bad the airline wasn’t around to save the thought-to-be extinct Moa, which Bear, aka Edward, chases for most of the video.
Is the video affective?
Whether or not hoards choose this airline over others just because of the video doesn’t matter as much as if it has truly helped in boosting tourism. Since it was published on Feb 26, 2013, it has been viewed well over two million times and climbing every day. This indicates a wealth of interest that very well could result in increased tourism. Therefore, in time, it just may accomplish its goal.
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