Communications and social media can sometimes be designated an oxymoron in far too many companies. In fact, even Monster.com wrote about the problem of companies not allowing employees to use social media in the office. There may be an assumption by some managers that social media is more of a tempting online playground than for any sort of serious work.
In truth, many things can now be done on social media to make a business communicate more efficiently and in communicating aspects about a company to potential followers.
Sharing Ideas Among Employees
Social media allows myriad employees in a company to communicate in real time without having to use more limited email. Considering social media is free (so far), chatting on places like Twitter can be as effective as a face to face meeting. As well, ideas can be quickly conveyed within different departments, saving time having to convene a meeting on how to market a product.
Social Media as Mobile Tool
With every social media site being accessible on smartphones, employees can continue the above communication when on the go. This might include those who have to travel, perhaps across the globe. Even valuable employees on vacation can chime in on Twitter or Facebook to give their two cents about a marketing plan for the company.
Many companies are starting to use the concept of content marketing where marketing a product is done through direct interaction on social media. Much of this can be done via employees communicating with potential customers. The very best content marketing today can mean utilizing staff to do personal replies to those prospective customers who reply to a promotional tweet on Twitter or post on Facebook.
This category of communication on social media gives a more personal marketing touch rather than just posting promotional material and hoping it’ll be read. Through this avenue, companies hoping to connect with a younger demographic can easily do so considering how many teens use social media.
Can you imagine a company setting of the future where there isn’t any paper, printers or need for mailings? Social media can take the place of all those things as a communicative tool. No matter if some company managers have to give certain guidelines to how social media is used by the employees, the amount of money it can save a business is notable. It gives social media a true purpose for existing other than being a place that’s been stigmatized as being a place to waste as much time as possible.