When making marketing decisions about products and making changes to those products it’s important to come up with three quantitative objects, it is also important to decide whether ot not the objects are continuous or discrete. The marketing department would like to discuss three quantitative objects with regard to the behavior of the consumers. This behavior is determined based on the phone calls that they receive and what the consumer points out about the snack foods, and how they feel about them. There are three quantitative objects that will be chosen and then it will be determined whether they are discrete or continuous quantitative objects.
What are Quantitative Objects?
To come up with the three objects it must be understood what quantitative means when it comes to figuring out data about the consumers and the consumption of snack food. The researcher must determine what types of questions need to be asked and then for form there. They can take information from the callers and find out how much of which snack food they are purchasing, and how often. They can also find out if there is a pattern as to whether or not they eat a variety of snack foods or just keep purchasing and consuming the same ones; if so how often? The data can be calculated by the researcher by either using histograms, graphs, or charts (continuous or discrete data, 2011).
Continuous or Discrete?
Which questions will be asked and are they continuous or discrete? The questions that should be asked are: How many times does the consumer purchase a certain type of snack food per year (Continuous and discrete, 2011)? How much do they pay per year on a particular snack food (Continuous and discrete, 2011)? How much do they pay out per year for any type of snack food in general (Continuous and discrete, 2011)?
Are these questions continuous or discrete?
How do we determine whether or not these questions are continuous or discrete? Discrete values describe values that are limited, for example, the amount of dice rolls on a dice 1-6; or the amount of rainy days per year. Continuous values do not have a limit. They can be any number; it can take on an unlimited number of variables or an unlimited number of sales, it’s not a finite number (Continuous and discrete, 2011). So, it has to be decided if the questions asked are continuous or discrete. How many times the number of snacks purchased would be discrete. How much is paid for a particular type of snack food would be discrete. How much is paid for snack foods in general would be continuous.
References:
Continuous and Discrete Data (2011). Discrete And Continuous Data