On this day 24 years ago a 46 year old businessman by the name of Jerral Wayne Jones Sr. purchased a Very successful Dallas Cowboys team. When I say very successful I mean VERY successful! The Dallas Cowboys came into the NFL in 1960 and quickly got off to a great start, recording only 2 losing seasons during a 20 year time span from 1966-1985. During that time span they won 5 NFC Championships, to go along with 2 World Championships. Now that you know the history lets fast forward to February 25, 2013. Jerral goes by Jerry these days and he has been quite successful himself. Jerry has turned the Dallas Cowboys into a nationwide phenomenon. Jerry purchased the Dallas Cowboys for a very low cost of $160 million dollars back in 1989. The “Boys” are now worth $2.1 billion dollars. Now that’s what I call a businessman. However, being a great businessman is the exact reason some Cowboy fans are so upset with him.
The Dallas Cowboys are coming off of their second consecutive 8-8 season and their 3rd consecutive season missing the playoffs. The pressure is building and the clock is ticking. Jones is definitely feeling the pressure, proving that he is focused on winning NOW, Jones let go of fan favorite Defensive Coordinator Rob Ryan. USC’s Monte Kiffin was hired to run his famous “Tampa 2” 4-3 defense in his place. Kiffin is expected to inject energy into an injury plagued defense, that doesn’t produce many turnovers. Jones has also brought in the Chicago Bears’ defense coordinator Rod Marinelli as the new defensive line coach. However, the defense isn’t the only side of the ball getting a makeover this season. Goodbye RB coach Skip Pete and Hello Gary Brown. Joe DeCamillis, the Cowboys Special teams coach, chose to accept the same position with the Chicago Bears. He has since been replaced by Rich Bisaccia. And lastly he is attempting to delegate the offensive play calling away from Head Coach/Offensive Coordinator Jason Garrett.
Thus far this offseason Jerry has been very busy making all those moves while maintaining an eye on this draft board. This years’ draft is very deep as far as lineman on both sides of the ball go. I’m not sure exactly which way Jerry is leaning this year, but this is the time of year takes the most criticism. He is often remembered for Trading high draft picks for Joey Galloway, and Roy Williams. He is known for passing on Randy Moss, and he wasted first round draft picks on Felix Jones and Mike Jenkins to an extent. Not to mention in the 2005 Draft we Drafted Demarcus Ware and Marcus Spears. We passed on Aaron Rodgers! (Imagine how good we could be if we drafted them both).
Jerry is known for being a control freak. It is often implied that no one wants to coach the Cowboys because Jerry doesn’t allow coaches to have input. This is due to feud between Jerry Jones and former Cowboys coach Jimmy Johnson. The two were a dynamic tandem, Jimmy took care of all things football and Jerry handled the finances. After winning 2 back to back super Bowls Jerry felt he didn’t get his just due for his role in the success of the team. So he fired Jimmy Johnson after he had just won his second super bowl in as many years. The Cowboys were able to Win the super bowl in 1996, however the success was still given to the then Miami Dolphins Head Coach Jimmy Johnson. Jerry was furious and set out to achieve greatness on his own. However up until this point he has yet to return to the level of success that he had once achieved.
When I look at the Dallas Cowboys organization I can point to obvious mistakes that Jerry has made. I can also point to obvious successes as well. After all He did hire Jimmy Johnson in the first place. When it’s all said and done if Jerry wins another Super Bowl We all will owe him the biggest possible apology card. He should be the topic on sports shows all across the country, featured in all the magazines, a statute built outside of the Stadium, and a Unofficial Holiday in Dallas, Texas. He would go down as possibly the best Owner in Sports history with a possible resume of 4 world Championship, 4 NFC championships, countless pro bowlers drafted, and most importantly … HE DID IT HIS WAY!