Is it possible to create a digital persona that’s different from one in the real world? For individuals, it happens all the time, and it can create a brand that works if most of the person’s career takes place online. For a business, it can work the same way if all sales take place through a fiber optic line rather than sharing a brick and mortar identity.
What can you do to create a branded digital persona if you want to create a certain feel to your business? If you also have a brick and mortar store, you’ll want it to stay consistent, even if a digital persona can create intrigue in wanting to visit your real store. Most of all, an online persona has to do its best to convey what the business is all about through an entertaining approach to education and information.
Setting a Persona of Who You Are
Embedded videos on your business website will do more than anything to capture attention and create a particular style for who you are. But you have to do some testing to see what works and what doesn’t. If you decide to create a comedic persona, you’ll have to determine if it appropriately ties in with what you do as a business. Some people might get easily offended if you offer a serious product while doing comedic videos.
You have to be very careful with comedy, despite being a popular way to establish a digital persona. Regardless, comedy can come in degrees, and doing light comedy gives some leeway toward also being serious when you have to be. Broad comedy makes it more challenging to be serious when it’s necessary.
Educating the Public on What Your Business Is
Finding ways to educate people on your business can be done through the personalization method that’s so popular in the business-customer relationship. In fact, being transparent in what goes on behind the scenes at your business can create an excellent digital persona that will draw in more interested customers. Especially when you have a compelling story to tell about where you came from, you create a truly compelling online brand that can survive in cyberspace for years to come.
To keep that persona going, creating videos showing exclusive tours of how your product is made and the people behind it gives depth to your persona. In today’s time, establishing this type of identity is almost mandatory when being too clandestine creates more suspicion rather than intrigue.
Keeping Customers Consistently Informed
Staying consistent is going to be an important part of a digital persona that will last forever. Much of that comes in always informing customers of what’s happening on a daily basis, whether through your website or on social media. People notice when there’s long lulls in connecting with customers, and keeping that going will help you. This can help you in the customer service angle if you also have a brick and mortar store. Just be sure to be consistent and provide the same customer service there as well as online or you’ll create confusion on what your identity really is.
For those that don’t have brick and mortar stores, it’s a good idea to hold some kind of event where customers can meet you and your staff in person. Meeting people in real life helps enhance a digital persona so the misconceptions that can easily happen online don’t become a problem.