Business signs are the often the first thing that people notice about your business or company and is also what will influence them to either find out more about your business or company or go on about their day as usual without a second glance.
Good signs are about more than enticing slogans and logos; they’re also about the subtleties and complexities of demographics, marketing, and presence. Keep in mind that people are on the move whenever they pass by signs, so you should create an immediate and lasting message that can be easily understood and read.
After you make a sign, you want to make sure that you place it in the right location. If you want to display your sign parallel to the road and in front of your building, experts and research recommends that it needs to be at least 70 percent larger than any signs that are positioned perpendicular to the road. If not, you risk cars passing by without people being able to read the words.
It’s important to “choose the best type, material and size to ensure your new sign will make the best possible impact,” says a spokesperson for Sign.com . According to the Salt Lake City-based firm, there are six types of signs that are most popular with consumers: events, sales (i.e., real estate), sports, retail, fundraisers, and school-related signs.
Signs should only contain a few words that people are familiar with so that they can be quickly read and understood. The reason for all of this is that people are driving and only have time to flick their eyes at signs before turning their attention back to the road. They need to be able to easily and quickly process what they read while still giving their attention to the road. You don’t want to be the reason someone has an auto accident. When deciding on the size and location of your business signs, you’ll also want to think about the speed limit and how many lanes make up the road.
It’s recommended that the letters of your signs be at least an inch tall for every twenty-five feet of distance so that drivers can easily see and read them. For example, if you want your sign to be easily read from 410 feet away, then the letters need to be 16.4 inches high. You’ll want to avoid using a fancy font for road-facing signs. They might look nice and elegant, but they won’t look so appealing when you’re driving by at 40 mph. If a fancy font is pivotal, then it’s best that you reduce the minimum letter size.
It’s recommended that you use white and empty space if you want your signs to be especially clear. Remember that the colors, lighting methods and the logo you use can make it either easier or more difficult for your signs to be read.
See The Light
The way that business signs are lit also makes a huge impact on the potential consumer. By keeping signs lit up all of the time, you’ll have 24-hour advertisement that will constantly leave an impression on people passing by. Three of the most common methods of illuminating business signs are lamps that shine directly on signs, internal illumination that beams through the face of signs and exposed bulbs, neon lights or LED lights. Try out different combinations and see which one works best for you.
Business signage is the face of your business or company. Allow an expert to offer you advice and design your signs for you in order to achieve the best results.