If you’ve ever tried to find the starting point of a Twitter story a few hours or days into the conversation, you’ve probably felt absolutely lost. Twitter is introducing a new feature that will hopefully help make it easier to find out the real story behind those mysterious tweets. How well the feature works is still yet to be seen, but anything to help decode viral stories on Twitter is at least a start to making Twitter easier to use.
* Twitter introduced their new feature Related Headlines on August 19, 2013.
* The feature is designed to uncover any headlines embedded in tweet to help users get the story and more details behind the tweet itself.
* Twitter used a tweet from NBA player Jason Collins to showcase how related headlines works. The example showed related headlines from major news outlets that embedded the tweet in their stories. Users could then visit the related headlines for detailed stories to find out more behind Jason Collins’s tweet.
* The site is considered to be the leader in breaking news with every major news outlet using the 140 character service to deliver news quickly to millions around the world.
* Related headlines makes the most out of news sites that embed tweets on their sites. Twitter searches for related stories that have embedded a specific tweet and list them on the tweet’s permalink page.
* According to PCMag, the feature isn’t widely available yet with their in office tests proving that some embedded tweets aren’t yet displaying any websites.
* Twitter has been testing the feature quietly for at least a month on the live site. For those who noticed the feature coming and going randomly, the news wasn’t a surprise. However, Twitter has actually been testing the new feature since July.
* Users shouldn’t expect all tweets to have related headlines. A tweet must be embedded on a site for the feature to show up. Users will usually only see a related headlines section on popular or breaking news related tweets. Look to news outlets, celebrities, athletes and other highly followed users to test out related headlines for yourself.
* Twitter isn’t just using the feature to help users find more information. The site wants to further compete with Facebook and other social networks by helping websites that embed tweets to get more traffic . Sites are more likely to quote and embed information from Twitter for additional traffic than other sites.
Since the headlines are only available when a user visits the tweet’s permalink page, you don’t have to worry about your feed being clogged with lengthy related headlines. You’ll only see them when you want to. Sites embedding tweets also don’t have to worry about inadvertently linking to competitors’ sites either since the related headlines feature isn’t part of the embedded tweet.
Currently, there are no details on when the feature will be available fully or how well it will be received by users.