My favorite color is blue and always has been. At the age of thirteen, my mother gave me a sapphire ring my father had given her during their courting days. I wear that ring every day and never get tired of the sight of it. Years before I ever met my husband, my mind was made up- my engagement ring would be a sapphire. It’s my favorite stone, its blue, and it is more me than a diamond ever was.
When Did Diamonds Become the Symbol of Forever?
We’ve all heard the line ‘A Diamond is Forever’. What you might not know is De Beers, a South African diamond mining company that started in the late 1800s, coined the phrase. De Beers pushed the sales of diamonds with a dazzling marketing scheme that took place in the late 1930s, which means the practice of giving diamond engagement rings is less than 100 years old.
With great public relations firm N.W. Ayer by their side, De Beers was able to advertise the importance and value of diamonds. Actresses in Hollywood and fashion designers started wearing diamonds and featuring them in their work. Within three years of the campaign, diamond sales increased by over 50% in the United States. De Beers was successful and a tradition was formed.
It’s Just a Rock, Right?
Yes a diamond is simply a precious stone. It does not measure a. how much your fiancée loves you or b. your worth. Furthermore, not everyone is a diamond enthusiast. Because of De Beers excellent marketing scheme, the average diamond engagement ring costs $5000.00 and personally, I think that is a lot for something you’re going to wear on your finger. Furthermore, if you like vacationing as much as I do, you might want to save some of that dough for a nice, well deserved honeymoon.
If Royalty Breaks With Tradition, So Can You
Princess Diana was given a beautiful sapphire engagement ring by Prince Charles. Kate Middleton wears the same ring. I personally looked, and was enthralled by, the selection of sapphire engagement rings on the Blue Nile jewelers website. I was able to show my husband what type of ring I was interested in and I am very happy with my selection.
Emerald, Ruby, Sapphire, Topaz….
Your engagement ring should really be yours. If that means getting a diamond than there’s certainly nothing wrong with that, but if you’re looking for a change, don’t be afraid to be different. Whether it’s an emerald, ruby, sapphire or topaz find what suits you best. In this case, it’s not so much about tradition; it’s just about you, your fiancee, and the engagement ring that suits you best.