When a company’s representative puts on the company uniform or hands out a name card that has the company’s brand on it, they become the direct representative of the company. This occurs to every member of the organization from every organizational level from the janitors to the CEO directly. When we establish a connection between the organization and ourselves, it is our sole responsibility to keep up a good image as any errors on our part will directly affect the company and the brand’s integrity.
You are who you represent
Imagine you once saw a picture of the CEO of a high profile company who is passed out drunk on the sidewalk wearing the company’s uniform. We then normally form reactions of disbelief and disgust and directly shun the company directly.
That is why you need to realise that you are the company image and you should always maintain a positive outlook in both the real world and while online. With the adoption of social media, it has never been easier to create a profile and form a system of contacts that establishes your connections like your workplace. When you are the owner of your own company, you are the brand and you are in direct control of your own company’s image.
Many business owners still fail to understand the importance of a well taken profile picture for their company’s social media outlets like Facebook and Twitter. If you are operating a website for fun then you have nothing to worry about but if you are a serious person living the entrepreneur lifestyle, you might want to think again before uploading that picture of you dancing with your shirt off.
How to improve your image and kick start your profile
Take a professional image
If you don’t have a professional image that is also updated, you might want to consider heading down to the photo studio for one. A professional image consists of an individual of a team of individuals that are all dressed looking to do business. When you show the rest of the world how serious you are, people will begin to take notice and your company’s brand immediately begins to gain the confidence of the market.
Only use one photograph
People recognize faces of brand owners the best so it will be good to use the same professional image of yourself and your team on every platform you use for the company. You can publish that image on Facebook and on the newspapers. What you want is for people to be able to immediately establish a connection between your advert or article with your company. Using multiple different photographs will only serve to divert your customer’s attention away from your company.
In conclusion, the responsibility of the business owner to carry the brand name stays even when the day’s work has ended. You cannot afford to let yourself go even for just one moment because someone somewhere might see it and relate you to your company, and that would not serve any benefit to your business needs.