When developing a new business one of the first and most important trials a potential owner must navigate is the name of that business. Most people start out with an idea they want to pursue whether that be a new way of streamlining an existing business or developing something new altogether. They figure out how they want to finance and manage it but then they stumble with the name and all of a sudden a great idea seems doomed failure.
It happens to the best of aspiring business owners. How will they construct a name that is both unique and sums up the business? How does a business professional develop a brand that is effective and unique? There are many different avenues people pursue to capture a brand. Some throw exuberant amounts of money at name consultants. Others try selecting a random name from a name generator but come up with few results that don’t really give their business the appeal it needs to thrive. Others believe they are creative enough to come up with an effective brand but few ever accomplish this task. So where does one go to take their business to the next level and ensure that it prospers long after the initial launch.
Introducing Brandroot.com. A website that takes a developing business idea and brings it to fruition. Rather than just providing a random name or throwing entrepreneurs into confusing and frustrating name consulting websites, Brandroot guides prospecting business owners through a systematic and easy to follow system creating a specific brand that business owners desire. Unlike name generators that simply throw out undesirable words that don’t mach a new business precisely, Brandroot contains lessons and articles explaining exactly how a successful brand is created and why it works. Entrepreneurs gain insight into the inner workings of marketing a brand that is easily understood for new aspiring business owners. What is more, rather than confusing the clients with marketing jargon, Brandroot walks the business professional through the basics of marketing a brand name. Brandroot does not simply offer generated names and ask for the businessman’s trust on the matter. The website explains how the name was generated to fit the client’s prospective business and why that name will transform into it’s own unique brand.
Brandroot.com separates itself from the competition by offering the simplicity of a name generating sight and the professionalism of a name consultant. Clients gain a unique and effective brand at a price far less than that offered with a consulting website. Brandroot stands alone as a business that is in the business of helping other businesses. With this philosophy in mind, Brandroot launches prospective business professionals into success with a brand that will keep them there. For Brandroot, business IS their business.