Don’t you wish that real locally produced commercials were half as entertaining as fictional locally produced commercials that air on real life TV series? What is the deal? Do TV show scriptwriters just have more creativity than those who make a living in the local advertising industry? Of course, they do; what a ridiculously rhetorical question. Or maybe they just don’t put their concept through so many focus groups that the creativity is drained completely out of it. All’s I know is this: I would rather watch these fictional commercials over and over than most actual commercials just once.
“I’m Mr. Plow…that’s my name. That name again is Mr. Plow!” Homer Simpson’s brief foray into the world of plowing snow resulted in one of the all time great fictional locally produced commercials in TV history. And, quite possibly, the greatest fictional commercial jingle that will ever be. The Mr. Plow commercial reveals a great truth about advertising: you don’t need to spend a lot of money to make a commercial that you can never get out of your head.
Saul Goodman’s commercials with the tagline “Better call Saul” were so popular among viewers addicted to “Breaking Bad” that–as of this writing–the character is going to be spun off. A TV show about an unscrupulous lawyer who gets most of his clients as a result of terrifically tacky TV commercial? Why not? Happens every day in real life.
The Wiz is the TV commercial spokesman slash shill for a locally owned and operated electronics store in New York on “Seinfeld.” Elaine dates the guy not knowing he’s the kooky and slightly embarrassing TV commercial star. As is always the case, the realization of that a potential boyfriend is not perfect results in a breakup. Not to matter,
Chef of the Future
“The Honeymooners” shows modern audiences that once upon a time, even commercials for locally based businesses and services were broadcast live. Ralph and his buddy Ed Norton have acquired in bulk an all-purpose kitchen gadget and realize that a much more efficient way to sell them than going door-to-door is to reach millions of doors at once with a commercial. The commercial time is late at night and they must hawk their product through a live demonstration. Naturally, the Chef of the Future gadget fails to impress and actually flies apart on live TV. This example of a fictional TV commercial on a real series makes you long for the days of live commercial advertising.