My 6-year-old grandson desires to use his Tablet, and Nintendo DS, more than he does playing with toys. I was surprised, and pleased recently to see him sitting in the floor, playing with trucks, cars and leg-gos. His return to old school toys, is obviously a trend. Retailers it seems are relying on the favorites of boys and girls of yesteryear for Christmas 2013.
During the Christmas season, there are usually two or three must have items for children. These toys or games are promoted through television commercials, advertisements in the news paper and special sales. Black Friday is upon us, and not one must have toy has been announced so far this year.
Aside from the Doc Mcstuffin toys, which are pretty popular, retailers are hoping leggo building blocks, bicycles, barbie dolls and other old favorites will put them in the black this holiday season. Classic toys that have been around for several decades seem to have a new appeal this year.
The Toy Story trilogy caused a temporary surge in purchases of old fashioned toys, but only during the Christmas season where each of the movies where released. I recent years, I have noticed the absence of children our doors on Christmas day, with bike.s scooters or walkie talkies. Perhaps this year it will change.
Action figures and board games never go out of style, but like my grandson, younger children have grown up in the video generation. People my age did not have so many choices. And we loved using our imagination to build leggo art, or to have Barbie and Ken get married.
An advantage of classic toys is that they cost so much less, than electronic devises. At an average price of $10.00, a parent can purchase 10 toys for $100.00. Unlike Play Stations, and Xboxes where $100.00 would only be a down payment on a 4 or 5 hundred dollar console. And then there is the expense of purchasing games.
As things changed, my husband and I always made sure our 3 children received traditional toys at Christmas. We now do the same for our grandchildren. I am delighted that we have turned a corner in society, where everything old is new again, when it comes to children’s holiday gifts.
According to IHEART radio, there are 3 main reasons that why parents will be buying super hero figures, and dolls for Christmas 2013, they are:
1. Parents are choosing not to spend the increasing prices for video game systems.
2. Retailers are going with what they know will sell, and not investing in risky new toys or games
3. There was no huge movie, that promoted any toys, or action figures.
There are two really big benefit, for us all should this trend towards retro toys continue.
1. If children are riding bikes, and playing with dolls and action figures, they will be exercising using their minds and getting outside more. We will have healthier children who will be able to think more clearly.
2. The decrease in sales, will force the video console/game companies to reduce their ridiculously over priced electronics.