SAN FRANCISCO – October 1, 2013 – In honor of National Breast Cancer Awareness Month, Fitbit, the market leader in the fast-growing Connected Health and Fitness category, today unveils a new pink Fitbit Flex wristband and announces a partnership with the American Cancer Society®. Throughout October, Fitbit will raise awareness and funds in the fight against breast cancer by contributing $10 to the American Cancer Society for every pink Flex wristband sold.* Together, Fitbit and the Society are taking steps to finish the fight against breast cancer.
Breast cancer is the most frequently diagnosed cancer in women in the U.S. and a leading cause of cancer-related deaths. The American Cancer Society works to save lives by helping individuals get well and stay well, by finding cures and fighting back.
“Leading a physically active lifestyle is a great way to help reduce your risk of breast cancer,” said Colleen Doyle, MS, RD, Director of nutrition and physical activity for the American Cancer Society. “We’re excited to work with Fitbit to help educate people that small, everyday changes can add up to big rewards.”
Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. Like the American Cancer Society, Fitbit is fighting back too, offering an exclusive color for consumers to show their support for a special cause, with proceeds going to help the Society finish the fight against the disease. The pink wristband joins Flex’s stylish colors – Black, Slate, Teal, Navy and Tangerine;** Pink Flex is the latest way to stay fit, match your style and help fight breast cancer, one step at a time.
Fitbit Flex features and benefits include:
- · Know your stats: Tracks steps taken, distance travelled, calories burned, active minutes and sleep quality; five bright LED indicator lights show how close you are to reaching your daily goal, providing instant gratification and continued motivation
- · Flexible design: Slim and flexible-Flex’s stylish design helps make fitness part of your everyday lifestyle; plus it’s water resistant so you can wear it 24/7-in the shower, while swimming and during the sweatiest of workouts, like an American Cancer Society Making Strides Against Breast Cancer® walk
- · Constant motivation: Tap into Fitbit’s rich mobile and online tools including activity charts, leaderboards, badges and more; connect with family and friends for personal encouragement and inspiration
- · One of a kind syncing: Flex is the first and only wristband tracker to sync wirelessly and automatically to mobile devices and computers (with Bluetooth 4.0) so you can effortlessly check your stats on the go
*The new Pink Flex ($99.95) is available exclusively in Apple stores and on Fitbit.com. It is a complete Fitbit Flex wristband product that includes a tracker, a Pink band, a charger and a wireless sync dongle.
**Users can purchase Fitbit Flex accessory bands in all five colors (Black, Slate, Teal, Tangerine or Navy) for $14.95 each, or in accessory packs (Teal, Tangerine, Navy) for $29.95 on Fitbit.com.
Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, SAP Ventures, Softbank Capital, SoftTech VC and True Ventures.