There is no doubt that Kickstarter, the world’s largest crowdfunding platform, is popular. To date, $848 million total dollars have been pledged to Kickstarter projects and a quick Google search will reveal pages and pages of results for campaign building, video success and rewards tips. The secret seems to be, what to do while you wait for Kickstarter to approve your beloved project.I faced the same issue when starting my own Campaign for the third book in my YA Fantasy Moa Book Series, “The Iron Shinto” and learned some valuable skills as I waited for my own project to be approved.
The company’s mission is to help bring creative projects to life and they can take between 3-5 days to approve. With all those tenderly nurtured and carefully crafted projects in a queue, what is one to do? After a few quick searches, it became clear to me that I could improve upon my project even more. Here are a few things I discovered along the way that made my wait a little easier.
Line up your social networking strategy-Where will you post first? Rank your priority sites and makes sure everything will link quickly and easily. Will you upload video, pictures? Who are your key fans and what do you need for them to do? The clearer you are about how you will approach sharing your Kickstarter Campaign, the better results you’ll receive. My preferences are Facebook, Twitter and my WordPress Blog, but whichever you choose, make sure they have a strong reach and easy ways to interact with your fans/followers/friends.
Write your copy-Hone your tag line, make sure you have a clear description of your project in four ways: One sentence, 15-20 words, 700 words and 1,500 words. Every networking site has their own limitations and these variations should cover everything. You don’t want to find yourself staring at an empty project description form without something to enter. My tagline for “Iron Shinto” is: “Forget all that you know. Remember everything else.”
Create Emails-Once your project goes live things will happen quickly. Friends and family will be the first people you’ll approach with your exciting news. The last thing you’ll want, is to have to stop your momentum to create a thoughtful and compelling message. Best tip comes from Publicist and Book Marketing expert, Scott Lorenz of Westwind Communications: Include only one link and one message directing people to your campaign. Too many links can be confusing and will dilute your message.
Proof read – Now is your time to correct any typos or incorrect wording. Better yet, have a friend look your project’s page over, too. Kickstarter kindly offers a link to share you unlaunched site with a friend. This is your perfect opportunity to ensure it is letter perfect before the big day. When your project is approved you’ll feel extra confident about your work and won’t second guess yourself.
Approved is not Launched-Kickstarter will notify you when your project has been approved and then the ball is in your court. Best advice here is to take your time. You may take as much time as you’d like to make sure everything is in place before you click that green launch button.What a thrill it was to launch my own project!
Congratulate yourself on a job well done. Within days, you will be connecting your project internationally and because of your hard work and dedication, you will join the ranks of the 50,738 successfully funded projects on Kickstarter.
Tricia Stewart Shiu, author of “Iron Shinto” the third book in the 5-star-rated, Amazon Hall of Fame Reviewed, YA Fantasy series, shares her knowledge from her experiences with her own “Iron Shinto” Kickstarter Campaign.