Creative types are not often the best business people. They spend their time working on their talent, creating and pouring out their hearts and souls into their work.
But then the work stops. They end up with something beautiful, but they don’t know how to tell others about it. I have written about arts and entertainment for 20 years, and I find that many creative personalities are often lost about how to publicize their own talents.
Public relations can be such a complex subject that college majors and companies are crafted around the idea of promoting someone else’s work. But if you have a little time, it’s easy to take a few simple steps to garner your own publicity.
Find Your Angle
Is there something special going on? Is your work being featured in an art show? Do you have an upcoming concert? Are you self-publishing a book? Craft your news release around an event to make it timely. Media outlets are always looking for current happenings, and you can get the word out about your talents if it coincides with an actual event or date.
Write A Press Release
Take your angle and write a press release about it. Start with the timeliness factor, with all the pertinent information regarding any event or release date. Include a biography paragraph about yourself: This is not a time to spout off every aspect of your resume, but it’s a good idea to list pertinent credentials about your career, such as notable education, awards and work-related experience that back up your talents.
Don’t Forget the Important Information
Be sure to include the “who, what, why, when and where.” Include dates, times, phone numbers and addresses. Don’t forget your contact information and always include a link to your website if you have one. If all the correct information is in there, it’s more likely to be published.
Include a Photo
Photos can draw attention to your news, especially when it comes to print or online media. Head shots, band photos, a picture of the cover of a book or a piece of art are all suitable images to attach to a press release.
Make A List of Outlets
Decide where to send your information. Local daily and weekly newspapers, free publications, regional magazines, online blogs and calendars, websites, radio and television stations, local news programs and social media sites are all valid places to publicize your news.
Get the Word Out
Take your press release and photo and send it to all your media outlets. Keep a list of where you sent each one and to which person, address and/or e-mail address.
As your event approaches, be sure to send a reminder e-mail or get in touch with your contact at each publication to see if they received your information and if and/or when they plan on publishing it. Be courteous and understanding if the person on the other end of your communications seems busy. If your information is published, be sure to send a thank you. A good relationship with your media contacts can help your creative career flourish in the future.