You’ve written a great article, and now it’s time for a title and those “tags” they ask for at the bottom of the screen. It’s very important that the SEO of both the tags and the title be done well, otherwise your article might get lost in the shuffle. You’ll want as many people to find you as possible, so you need the search engines to find you. That’s where SEO (Search Engine Optimization) comes in.
Make the title tell us something true about your article. In a magazine you might title an article about upcoming New York restaurants as “New Dining in Style in the Delicious Big Apple,” which is catchy but not suitable to the internet. For a web article, a better title would be: “Review of New Restaurants in New York City.” It has no flair, but it is simple and tells readers about your article. They can decide to click on it and read further. The need to know quickly what your article is about. Be accurate, not flashy.
The Meta tags are entered at the end of some article submission sites. On Yahoo, there is a space after you write the article that asks you to enter 2 to 5 tags. These can be single words or phrases, but phrases are always better (separated by a comma). For an article about Alice Cooper’s pet snake that you saw with him on stage, if you just type in “Alice Cooper” as a tag, it will get lost among a million articles about the performer. Instead, your tag should be: “alice cooper pet snake” and a second tag can be “alice cooper snake on stage” as it goes further to narrow down the subject. Maybe your article is just one of a dozen on that specific topic, and you can be found by the searching web surfers.
Don’t stuff too many tags in there. I like 2 tags. That’s enough in most cases.
Content Honesty with Tags and Titles
Be honest about the content of your article. Don’t dish out a lot of popular tags just to get viewers. Use tags that truly reflect your content as accurately as possible. If your article is about skinning dead cats, then don’t add the tags: cat toys, pet cats, and cat care. Those are popular tags, but dishonest about your content. The tags should be “skinning cats” and “how to skin a cat.” Be true to your content and to the readers.
Be honest with titles, too. Don’t title your article “Everything you need to know about cats” if in fact it’s just about skinning them. Be honest and realistic.
Note: I’m a cat lover. The examples were just meant to amuse you and illustrate the point.
Make sure you complete the package: tax, tag and title (as they say in the car business). This was just a quick guide to get your started. Now good luck with your SEO title and keyword writing.
See Also: How to Increase Your Youtube Traffic
The Basics of Business Website Marketing
How to Edit Your Videos Professionally