Blumhouse Productions has become one of the premiere horror movie studios operating today. The entire business plan for Blumhouse is to make low budget movies with great scripts and ideas, cast name stars in the lead roles, and then watch the money flow in. They now have three movie franchises kicking up in their first three major attempts. Here is a look at the successful movie franchises from Blumhouse Productions.
“Paranormal Activity” is the movie that put Blumhouse on the map. Made in 2007, Oren Peli directed this horror movie, a micro-budget effort shot in seven days, and then promoted it through film festivals. Using the now tired found footage gimmick, the movie impressed festival attendees and Paramount Pictures purchased the movie, changed the ending and then the promotions began. The studio had fans vote online if they wanted the movie to screen in their home towns and the anticipation grew to unforeseen heights. It was a major success in 2009, with 33 screenings in 20 markets selling out. This has led to four sequels so far. It also made Blumhouse Productions a marketable name.
The next movie for the company was the 2011 surprise horror hit “Insidious.” Once again shot on a small budget of just $1.5 million, recognizable actors were cast in pivotal roles, including Patrick Wilson, Rose Byrne, Barbara Hershey and Lin Shaye, and “Saw” director James Wan came aboard to direct the movie. The movie told the story of a haunting that terrorized a young boy and ended up leaving him in a coma. As his family tries to help him, they realize something dark and evil is trying to take over his body. The movie was a huge success, making almost $100 million, and a sequel is in the works.
The next movie that Blumhouse Productions made had an even bigger star in Ethan Hawke, playing a true crime writer who moves his family into the house where a grisly murder occurred. In “Sinister,” he realizes something supernatural caused the old murders, and those forces now target his family. The budget doubled this time around, but $3 million was still considered small and the movie was another big box office success, making $87.7 million. For the third time in three tries, Blumhouse Productions had a success on their hands, and it is the next movie to receive a sequel, which was announced this month.
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