I credit my experience from selling Mary Kay for a great deal of the business and sales knowledge that I now have. Mary Kay is a great opportunity for women to get involved with business without having to worry about huge start up and maintenance costs.
In Mary Kay, you are encouraged to conduct “skincare classes” as a means to increase your sales. A skincare class is when 4 or more women get together and try some of Mary Kay’s best skincare for free. Once women get the chance to see what the products are like, they are more likely to buy the product. If you are a new MK beauty consultant, I have 5 helpful tips for you to use during your very own skincare classes.
1. The chart isn’t necessary. MK provides you with a chart for you to use during your skincare classes. The chart is very good looking and gives you ideas on what to say about each product. Some may feel very comfortable using the chart, while others may not. Just know that it’s optional. I personally felt more comfortable without the chart because I already knew enough about the products to simply talk about it. At some point, the MK consultant must get to know the products she is selling so that she won’t need help explaining it. It looks very professional to just teach about it without the help of the chart.
2. Tell about the collection as a whole. Before you begin explaining each product, talk about what the collection of skincare is about and what the benefits of using it are. This is just a general overview of everything. After you give them an overview, you can go ahead and talk about each product in depth. This overview is just an introduction to the product line.
3. Skip the science lesson. On the chart, there is a page when the instructor is to tell the skincare classmates on the layers of the skin and what each layer does. There may be some that find this particularly interesting, but this also seems to be the part where the class seems the most inattentive. The women have attended the class to have a little fun and this part is not necessarily fun. You can still inform them on how the products effect their skin by mentioning the effects of collagen and elastin–which is easier to understand and is much more interesting.
4. Talk about each product while it is being tested. Tell your classmates a little about a product then begin letting them try it out. As they are using it, tell them a little more about it in depth. This is when you can start talking about the science stuff. The information becomes more appealing while the women are using the product and having fun.
5. Get their opinion about it. Get feed back! Ask them their opinion and let them socialize with each other about it. Make the class as interactive as possible.
The skincare class isn’t supposed to be boring. It’s supposed to have energy, but also be informative. For more tips, check out part two, How to Conduct a Mary Kay Skincare Class (Pt.2).