Getting on Google’s first page was much easier many years ago. Webmasters could rely on blog comments, forum posts, and craftily written meta descriptions. The process in 2013 is much more difficult, but it’s easy to do if you know how to do it. This guide provides that for free – Keep reading!
In the past couple weeks, I have been writing for Yahoo. I have seen two of my articles appear on Google’s first page. It should be noted that this accomplishment is valid with devices that have not visited my sites, articles, or other content. This is important as Google displays results based on your viewing history, and other personal factors.
Other efforts of mine include bringing a website about blogging to Google’s first page. This was my first attempt in modern days (at SEO), and I failed. You can read my story about how I was penalized in the guide, ‘How to Rank High in Search Engines, in 2013’. That guide also includes a success story, which is still valid.
Before you attempt to get your page or website on Google’s first page, it is important to understand the differences between historic and future methods. I have personally found that using hardly any SEO tactics is actually the best SEO tactic of them all. Hear me out.
Google has publicly announced that it will penalize low quality exact match domains. It’s stated that developers who optimize their content too much for SEO will be considered low quality. Google experts frequently comment about how the best content is usually the content that is naturally shared. Backlink gurus tell all of us that the best method of getting links is through providing content that real humans actually want to share, by their own free will.
All of that is true. If you’re interested in a full tutorial about modern day backlinks, I recommend reading this tutorial, ‘Building a Backlink Network the Right Way’. Simply put, your backlinks should look much like the links in this article. The links I have provided are directly related to this specific guide, and are user friendly. They do not try to optimize the URLs through spam-like anchor text.
Remember, Google is very smart and we don’t know all of their different algorithm factors. Yet, I am a strong believer that Google is intelligent enough to figure out what a page is about, without a webmaster spreading links that use the specific keyword or phrase they are trying to rank for. When you consider that Google has created cars that drive on their own, it is highly believable that Google knows to display a guide about ranking high in search engines (on the first page), for the term ‘rank high’. This is done without one single link using the anchor text ‘rank high’.
Starting to understand it? Good!
The best thing you can do to optimize your site or content for Google’s first page is be natural, and write like you would write an article to your friends (maybe without as much cussing and bad grammar). Overall, your content needs to be user friendly – Not SEO obsessive.
Furthermore, I recommend adding a Google+ account to your website (if you have your own). This will allow users to engage with your content easily, on Google’s social network. Furthermore, you should make sure you are sharing your links with other webmasters and your friends in real life. This will increase the chance that you’ll get linked to, and overall implement your content into natural discussions – Which is proven to help you rank higher on search engines.
I understand that this guide is not a list, or sequence of steps. However, SEO in 2013 does not involve a systematic process like you may be used to. Showing up on Google’s first page revolves around backlinks, but it’s primarily about producing content that real people will enjoy and share. Keep this in mind for every link you share, every article you write, and every SEO method you consider.