In order to get viral traffic from a Facebook Ads campaign, you need an offer or amazing deal, or a really entertaining, fun site or page, or you need something that people will want to share with their friends, without you even asking.
That’s what a viral page is, a page where a good percentage of the people who see it will share it with their friends on Facebook, or tweet it to their Twitter followers.
Often though, people are trying to make a page go viral that just isn’t all that interesting. How do you make a page that isn’t all that interesting go viral through social shares?
If you’re running a Facebook Ads campaign, I would suggest making a custom landing tab that has a special offer: a coupon or competition.
If you’re going to do this, you may as well do it properly, I would suggest that it’s easy to do a basic HTML page using an app like Welcome page, or Static HTML: iFrame Tabs.
You can get a You Tube video embed code and put that on the custom tab, with something under it, there are many different options for what you might put on a custom tab in HTML.
You might have your email address under it, and tell people to send you the URL of their Facebook profile, as proof that they shared your page with all of their friends, and that will enter them in the competition.
The idea is that you offer a prize so good that a good percentage of all the people that see it will enter the competition, which means a share to hundreds of new people, some of whom may in turn share the page with all of their friends.
You have to be lucky, and there is a lot of skill involved as well, but the value of a like is not to be underestimated, and there is a very good reason why all the big companies are spending billions of dollars on their Facebook and Twitter campaigns.
The reason is that social media marketing works, because everyone is on those sites, it’s the centre of operations if you like, for the whole internet.
People spend more time on Facebook than anywhere else, so that’s where you can find them, and you might try getting the targeting features exactly right, and you should be able to get clicks for as low as fifteen cents each if you’re lucky, and that’s fairly targeted people as well.
The goal for me on my latest Facebook Ads campaign is to gradually build up the amount of likes I have on the page over time, and then once I have thousands of targeted likes, whenever I share something relevant on the page, I will get lots of views on the page I shared.
Fairly simple idea really, but it’s a bit of a change from what I’ve done in the past. In the past, I haven’t used Facebook Ads at all, and my approach to getting traffic through Facebook was through getting the pages to rank in searches on Google, and in a Facebook search.
I have been quite successful in getting my Facebook pages to rank, it just takes a little bit of the same SEO techniques I would use to rank any of my articles and pages, and it works better on Facebook than it does with any other sort of site.
What I mean by that is that Facebook is a super-charged PR 9, high authority site, and you have a better chance of ranking a Facebook page than any other sort of page, so long as you know a bit about what you’re doing, and take it seriously.
Often I find that people don’t give their Facebook page a keyword phrase title, they just give the page the title of their company name or website name, when that’s not a keyword phrase that anyone is searching for.
That’s the number one mistake that people make, not considering SEO when thinking up the title of their page, because you can spend a lot of money and a lot of time making a page successful, but if it has lots of likes and lots of posts and photos and custom tabs and back links leading to it and doesn’t have the right title, then it won’t rank for anything in the natural organic search results on Google.
You should choose a keyword phrase with a really huge exact match search volume, but not so huge that you have absolutely no chance at all of ranking for the phrase.
If your site was about internet marketing, you wouldn’t just want to call the page internet marketing, although obviously somebody has done that, and succeeded in ranking at some level for that phrase, but you might want to try a phrase like internet marketing strategies, because that has huge exact match monthly worldwide search volume according to the Google keyword tool.
Working out the competition for a phrase like that is pretty hard to do, but you can use Google Webmaster tools or a plugin like SEO Quake or you could perhaps install SEO Powersuite, or the Firefox plugin from SEO Book, or you could try buying Market Samurai or any number of different keyword research and SEO softwares. Those ones are all free, except for the last one, but you can get a trial version of it.
Whatever you decide to do, it takes money, and skill, but if you stick at it, and watch your money carefully, learning as you go how to make a good return on investment, you will gradually build your online income up to fifty, then a hundred dollars a day, or you will soon find that you built it up to ten dollars a day at least.
It takes time, many years to reach the goal of financial independence working from home, but it can be done.