Whether you own a large health club, such as Gold’s Gym, or a small women’s health club, like Curves for Women, there’s no doubt that two of your primary functions are gym marketing and boosting profits. Every fitness center in the country is looking for new members, while at the same time seeking to increase their income.
What if you could do both at the same time? What if you could get your existing members to do some small business marketing for you, and do it for free? Even better, how excited would you be if your members actually paid you to advertise your health club?
One of the easiest ways to accomplish all these goals is to sell custom wholesale T-shirts to existing health club members. Your membership base is loyal, they enjoy your fitness center, and they are more than willing to purchase gym bags, workout clothes, gym clothes, athletic apparel, gym shorts and more from you.
Savvy gym owners purchase blank T-shirts at rock-bottom prices, and then have these wholesale T-shirts printed with their name and/or logo. This workout apparel is then sold at full retail prices to health club members, resulting in a profitable line of retail goods and also what is known as “‘walk around town” free advertising.
Find Low Wholesale T-Shirt Prices to Maximize Profits:
When launching a custom clothing line, the key to success is to find a retailer you can trust to provide you with great quality and low wholesale T-shirt prices. To be successful, this clothing wholesaler needs to offer quality clothing labels like Hanes, Port & Company, and others. Quality is important because, while discount clothing manufacturers are a dime-a-dozen on the internet, when you’re selling custom apparel (with your name and/or logo) it’s your reputation that’s on the line.
How Much Money Can You Make Buying Bulk Wholesale T-Shirts and Selling Them?
So how much money can your gym make selling fitness apparel and workout clothes at retail? You’d be surprised. Assuming that you order t-shirts in bulk and have them customized with your health club name and logo silk screened on the front, you can easily retail them for double what you spent. If you sell them in your fitness center at $10 each, you’re looking at 100 percent markup.
However, you may want to consider charging more for your shirts. For example, 24 Hour Fitness center recently charged $16 to $20 for their women’s T-shirt. Bally’s Gym recently had a shirt for a man listed at $16.99. World Gym has offered their basic logo T-shirt for $15.95 and their designer shirt for up to $26 each.
If you decide to charge more than the basic $10, your profit margins might look something like this:
$10 retail = 100% markup
$12 retail = 140% markup
$14 retail = 180% markup
$16 retail = 220% markup
$18 retail = 260% markup
$20 retail = 300% markup
(Based upon cost of $5 per shirt)
Screen Printing and Wholesale T-Shirts Create a Small Business Marketing Idea
So now you’re aware of the potential profit to be gained by selling workout apparel, while at the same time getting completely free fitness center marketing and advertising. Still not convinced that you should be selling gym clothes in your health club? Here’s another idea that may even help with member retention:
Hold a t-shirt contest for your members! No, not a wet t-shirt contest. Sponsor a custom t-shirt design contest. Have your health club members submit drawings or ideas for a novelty shirt. Choose the best design and have some printed up for sale. Give the member who submitted the best design a free shirt or some other prize. Your members will have fun, and you’ll be surprised with the humorous ideas they’ll create. You might even decide to make this an annual contest, or even print up customized shirts for special events.
If you like this idea, here are a few funny sayings to get you started:
“Leave Your Fat Behind At __________” (name of your gym)
“Actually Weigh What Your Drivers License Says.”
“Don’t Weight Another Day! Join __________ Today!” (name of your gym)
“The Weight Is Over!”
“Change Your Life Inch By Inch.”
The bottom line is that creating custom shirts with your name and/or logo and then retailing them in your health club is a sure path to higher profits and free advertising.