You know the feeling you get when you save a lot of money, or better yet, get something for free? If you’re in a sharing mood, you’re probably going to tell your friends and family about it. That’s the essence of Facebook offers, which can help grow your business through organic word-of-mouth advertising.
Gimme a Freebie
Facebook offers are like coupons to post on your Facebook page to promote your product or service. When your customers claim the coupon from your Facebook page, they will receive an email confirmation of the coupon. They can then present to a physical retailer with either a printout or show it on their phone to receive the discount.
Now keep in mind that Facebook offers only work if your business has a physical location. Facebook no longer provides online discounts, so you can’t design a Facebook offer if your business is solely online. Also, you can only create an offer if you have at least 100 likes on your page.
How to do it
You can create a Facebook discount from the Promote Page Post option. Then you can add a catch phrase (90 characters) along with a photo (800 x 400 mobile, 300 x 300 desktop), expiration date, terms and conditions (900 characters) as well as an optional barcode.
Use personable language to engage your customers, such as “You deserve it – get a 50% of a backrub message”. Also, make sure the photo catchy and engaging, and is clear even at thumbnail size. Create a testing page to test out your graphics before launching the real offer.
You can also limit the number of discount you want to give out, as well as who gets to look at your offer by configuring the Privacy settings.
How Much Does it Cost?
It is free to create a Facebook offer. But if you want to promote your offer, you will need to pay based on how many people you want to reach. When your offer is promoted, it works like a Promoted Post that goes into the News Feed of your fans and their friends.
You can allocate a daily budget you want to use up for your coupon. How much you spend depends on how many people you want to reach. Generally speaking, even a small amount (like $5) can get you a lot of exposure within your existing circles.
How Much Discount Should I Give?
This totally depends on your product and your business needs. Get a sense of what kind of discounts will attract customers by testing it out in your physical stores, checking out your competitor’s Facebook pages to see if they have any offers, and checking other online coupon sites such Groupon.
You want to take advantage of the viral effect of word-of-mouth advertising, so a substantial amount such as buy one get one free or at least 30% off is needed to attract that attention.
Make sure you do a cost benefit analysis of how much discount you want to give for promotion, so that you won’t end up in the red.
Keep in Mind
After the offer is launched, you can no longer change it. So you need to carefully craft the design and do some testing with a testing page to see how it looks on Facebook.
Once the offer is published, you can track the number of people viewing it using the statistics from your Page Insights. If you have physical store, it’s better to create a barcode so you can track how many people redeem the offer at the point of sale.
Stopping an Offer
You can stop the offer anytime. People will still see it when they look at your Facebook page, but won’t be able to claim it.
Generally, the response has been good for businesses who have used Facebook Offers. Invest a little bit of time and money in it, and see how far it can take your business.